Introduction
Eat This Not That is a fast casual chain that has been struggling in recent years, leading to several closures. However, the chain is now making a comeback with a renewed focus on customer service and quality food. The chain is now offering a variety of new menu items, as well as a loyalty program to reward customers for their loyalty. With these changes, Eat This Not That is hoping to regain its place as a top fast casual chain.
This Struggling Fast Casual Chain Is Making a Comeback After Several Closures
Eat This Not That is reporting that a struggling fast casual chain is making a comeback after several closures. The chain, which has been around for over a decade, has been struggling to stay afloat in recent years due to a combination of changing consumer tastes and increased competition. However, the chain is now making a comeback with a new menu, updated branding, and a renewed focus on customer service.
The chain has been working hard to revamp its menu, adding healthier options and more variety. They have also updated their branding, giving the chain a more modern look and feel. In addition, they have been focusing on customer service, ensuring that customers have a positive experience when they visit the restaurant.
The chain is also taking advantage of technology to reach more customers. They have launched a mobile app that allows customers to order food and pay for it directly from their phones. This has made it easier for customers to order food and pay for it quickly and conveniently.
The chain is also taking advantage of social media to reach more customers. They have been actively engaging with customers on platforms such as Twitter and Facebook, responding to customer inquiries and providing helpful information. This has helped to build a loyal customer base and increase brand awareness.
The chain is also taking advantage of digital marketing to reach more customers. They have been running targeted ads on platforms such as Google and Facebook, reaching potential customers who may not have heard of the chain before. This has helped to increase brand awareness and drive more customers to the restaurant.
It looks like this struggling fast casual chain is making a comeback after several closures. With a revamped menu, updated branding, and a focus on customer service, the chain is well on its way to success. We wish them the best of luck in their comeback!
Regional fast-casual Honeygrow has had a challenging few years. Even before the pandemic, the East Coast brand struggled with closures of restaurants it had just added to its portfolio, and CEO Justin Rosenberg decided to postpone further expansion until the young chain could regain its footing. Then the pandemic hit and the brand, specializing in healthful stir-frys and salads, ended up losing as much as 70% of its sales, according to Restaurant Business.
And while you might write off a restaurant business that went into an already catastrophic 2020 with some weaknesses, Honeygrow has made a surprising recovery. Its year-to-date sales for 2021 have surpassed 2020 by 50% and even 2019 by 27%. “The company is doing great,” Rosenberg told Restaurant Business. “We’re more profitable than we’ve ever been.”
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Besides a rise in sales, the chain is also back to its plans of expansion. In 2018, it shut down two fairly new Chicago locations because of operational challenges and high rents. It also retired its offshoot, the small-restaurant concept Minigrow, which was to help it expand into urban areas where operational costs were higher.
But the chain managed to open two new restaurants during the pandemic and has six more openings slated for 2022. It currently operates 25 locations across Pennsylvania, Virginia, Maryland, Massachusetts, Delaware, New Jersey, and New York, and its future expansion is going to focus on these regions as well.
So how did Honeygrow manage to turn things around? It was quick to pivot into off-premise channels when its sales began to plummet, offering curbside pickup and third-party delivery as early as March of 2020. It also began selling its locally sourced ingredients—like a variety of noodles, zucchini, carrots, avocados, strawberries, apples, and eggs—directly to consumers, encouraging them to recreate their menu items at home.
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