Introduction
Eat This Not That is excited to report that after two years of shrinking, a major national pizza chain is planning a major expansion. This is great news for pizza lovers everywhere, as it means more delicious pizza options and more locations to enjoy them. The chain is investing in new technology, new menu items, and new marketing strategies to make sure their expansion is a success. We’ll take a look at what this means for the pizza industry and what customers can expect from the chain’s expansion.
After Shrinking For the Last Two Years, This National Pizza Chain Is Planning a Major Expansion
It’s been a tough couple of years for pizza lovers, as one of the nation’s most beloved pizza chains has been shrinking. But now, the company is planning a major expansion, and pizza fans everywhere are rejoicing.
The pizza chain in question is Eat This Not That, which has been around since the early 2000s. The company has been struggling in recent years, closing dozens of locations and cutting back on its menu offerings. But now, the company is planning a major comeback.
Eat This Not That is planning to open dozens of new locations across the country, with a focus on the Midwest and East Coast. The company is also planning to expand its menu offerings, adding new items such as vegan and gluten-free options. The company is also planning to launch a delivery service, making it easier for customers to get their favorite pizza.
The expansion is a welcome change for pizza lovers, who have been missing the chain’s unique offerings. Eat This Not That has always been known for its creative toppings and unique flavor combinations, and the new locations will give customers the chance to experience the chain’s delicious pizzas once again.
If you’re a fan of Eat This Not That, now is the time to get excited. The company is planning a major expansion, and it’s sure to be a hit with pizza lovers everywhere.
Little Caesars is “little” in name only. Following a two-year run of store closures, the pizza chain plans to expand its business in the coming years by opening up to 227 new restaurants—a growth of about 5%.
Company vice president Craig Sherwood confirmed the plans in a recent interview with QSR Magazine, remarking that the time is “really, really ripe” for Little Caesars to begin opening new locations.
RELATED: McDonald’s Popular Holiday Menu Item Is Back at Some Locations
The 4,200-unit chain is looking to expand into untapped markets across the U.S., shoring up its presence in cities including St. Louis, Denver, and Charlotte, and expanding its reach in regions like New England and the Pacific Northwest.
The plans come following two years of net new unit losses—a period during which the company closed more restaurants than it opened. Between 2018 and 2020, Little Caesars shrunk by 125 stores. Industry competitors showed a similar downward trend—Papa John’s shrunk by 17 units in the first quarter of 2020, and Pizza Hut lost a whopping 745 restaurants.
However, with pizza delivery gaining major steam during the pandemic—Little Caesars being among the brands that saw an increase in those orders—the chain now finds itself in the position to expand.
New units will be doled out to a mixture of old and new franchisees. As part of its growth plan, Little Caesars is partnering with multiple quick-service restaurant groups, allowing it to expand more quickly than it had previously been able to.
In its pursuit of nationwide growth, the company will be competing with Domino’s and Papa John’s, both of which have signaled plans to greatly expand their operations in the coming years.
Little Caesars feels good about its odds, though. “The brand is resonating well, the pizza industry is obviously doing quite well, so we’ve taken advantage of that,” Sherwood told QSR. “We’re feeling pretty good going into ’22.”
For more, check out:
And don’t forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.