10+ Changes Costco’s Rival Chain Is Making to Its Signature Food Brand — Eat This Not That

By Ghuman

Introduction

Eat This Not That is a popular food brand that has been helping people make healthier food choices since its launch in 2007. The brand has become a trusted source for nutrition information and has been featured in major publications such as The New York Times, The Wall Street Journal, and The Washington Post. Recently, Costco’s rival chain, Sam’s Club, has made some major changes to the Eat This Not That brand in order to better compete with Costco. These changes include introducing new products, expanding their product line, and offering more discounts. In this article, we will discuss the 10+ changes Sam’s Club is making to the Eat This Not That brand and how these changes will affect Costco’s customers.

10+ Changes Costco’s Rival Chain Is Making to Its Signature Food Brand

Costco’s rival chain, Eat This Not That, is making some major changes to its signature food brand. From new ingredients to packaging, here are 10+ changes the company is making to its food products.

1. New Ingredients

Eat This Not That is introducing new ingredients to its food products, such as organic and non-GMO ingredients. The company is also adding more plant-based proteins, such as quinoa, to its products.

2. Improved Packaging

Eat This Not That is also improving its packaging to make it more sustainable. The company is using recyclable and compostable packaging materials, such as paper and cardboard, to reduce its environmental impact.

3. More Natural Flavors

Eat This Not That is also introducing more natural flavors to its food products. The company is using natural ingredients, such as herbs and spices, to enhance the flavor of its products.

4. Healthier Options

Eat This Not That is also introducing healthier options to its food products. The company is adding more whole grains, fruits, and vegetables to its products to make them more nutritious.

5. Reduced Sodium

Eat This Not That is also reducing the sodium content of its food products. The company is using less salt and other sodium-containing ingredients to make its products healthier.

6. Reduced Sugar

Eat This Not That is also reducing the sugar content of its food products. The company is using natural sweeteners, such as honey and agave, to make its products healthier.

7. Improved Texture

Eat This Not That is also improving the texture of its food products. The company is using different cooking techniques, such as baking and roasting, to make its products more flavorful and enjoyable.

8. More Variety

Eat This Not That is also introducing more variety to its food products. The company is adding new flavors and textures to its products to make them more interesting and appealing.

9. Improved Nutrition Labels

Eat This Not That is also improving the nutrition labels on its food products. The company is making the labels easier to read and understand, so consumers can make informed decisions about what they are eating.

10. More Sustainable Practices

Eat This Not That is also introducing more sustainable practices to its food production. The company is using renewable energy sources, such as solar and wind power, to reduce its carbon footprint.

11. Improved Quality Control

Eat This Not That is also improving its quality control processes. The company is introducing stricter standards for its food products, so consumers can be sure they are getting the best quality.

Costco and Sam’s Club have quite a few similarities, including having a food court and an in-store food line. Costco’s is Kirkland Signature while Sam’s is Member’s Mark—and one of the companies just announced that changes are coming. The Walmart-owned Sam’s Club is debuting new items and getting rid of some old ones, among over 10 other changes.

The company says that the changes are part of an effort to make Member’s Mark an environmentally “purpose-driven brand” after releasing around 1,200 new items since 2020. However, it is also updating existing ones.

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To do so the company is “boosting its assortment of items that are made using practices that promote animal welfare, help support land and ocean health, mitigate deforestation, utilize more sustainable textiles, and come from renewable sources” as well as removing certain ingredients from its Member’s Mark products.

Sam's Club
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New packaging will be created that is more recyclable and reusable and suppliers will be called on to participate in Walmart’s environmental pledge to reduce one billion metric tons of greenhouse gases. Sam’s Club is also making an effort to diversify the companies it gets its Member’s Mark products from, the company says in a press release.

Sustainable seafood and palm oil will soon be available, along with cage-free eggs, Fair Trade Certified coffee, tea, and cocoa, and antibiotic-free poultry products, a spokesperson for Sam’s Club tells Eat This, Not That!. “As it continues to innovate Member’s Mark items, Sam’s Club will partner closely with the Walmart Sustainability team and leverage its My Member’s Mark Community, a group formed in 2019 that includes more than 40,000 Sam’s Club members who provide feedback and input on Member’s Mark items throughout every phase of a product’s lifecycle,” they add.

Members of the wholesale chain can expect to see all these changes in the warehouse closest to them by 2025.

This isn’t the only grocery store going through changes. This Beloved Regional Grocery Chain Is Opening Up Two New Superstores Soon.

Amanda McDonald

Amanda is a staff writer for Eat This, Not That!. Read more