Pepsi has been a staple of Super Bowl advertising for decades, but this year, the iconic soda brand has decided to sit out the big game. This is a surprising move for a company that has been a major player in the Super Bowl ad game for so long. In this article, we will explore why Pepsi isn’t airing their iconic Super Bowl ads this year and what this could mean for the future of the brand. We will also look at how Pepsi’s decision could affect other brands and the Super Bowl ad landscape as a whole.
Why Pepsi Isn’t Airing Their Iconic Super Bowl Ads This Year
Pepsi has been a staple of Super Bowl advertising for decades, but this year, the soda giant is taking a break from the big game. While the company has yet to give an official reason for their absence, there are a few potential explanations.
The Cost of Super Bowl Ads
The cost of a Super Bowl ad has skyrocketed in recent years, with 30-second spots now costing upwards of $5 million. For a company like Pepsi, which has a large portfolio of products, that kind of money could be better spent elsewhere. Pepsi may have decided that the cost of a Super Bowl ad was too high for the return they would get.
The Changing Advertising Landscape
The way people consume media has changed drastically in the past few years, and Pepsi may have decided that their money would be better spent on other forms of advertising. With the rise of streaming services and social media, companies have more options than ever when it comes to reaching their target audience. Pepsi may have decided that their money would be better spent on digital and social media campaigns.
The Changing Taste of Consumers
The taste of consumers has also changed in recent years, with more people opting for healthier options. Pepsi may have decided that their iconic Super Bowl ads, which often feature celebrities and flashy visuals, may not be as effective as they once were. The company may have decided that their money would be better spent on campaigns that focus on the health benefits of their products.
Whatever the reason, Pepsi’s absence from the Super Bowl this year is sure to be noticed. The company has been a staple of the big game for decades, and their iconic ads have become part of the fabric of the event. While it’s unclear why Pepsi has decided to take a break from the Super Bowl this year, it’s sure to be a topic of conversation for years to come.
In the event you’re wanting ahead to having fun with on some more healthy snacks whereas watching the Tremendous Bowl adverts—and the sport, too—on Feb. 7, there’s one firm that will likely be lacking from the lineup. Pepsi will not be airing any grand commercials this 12 months.
As an alternative, the corporate has introduced will probably be focusing efforts and funding on the 12-minute halftime present, in accordance with Selection. This 12 months’s musical star is The Weeknd, and Pepsi desires it to be the largest present but. (The soda firm is not the one one making modifications lately—McDonald’s Is Making These 8 Main Upgrades.)
“We’re going to double down on our current 12 minutes within the Pepsi Tremendous Bowl Halftime Present in the midst of the Tremendous Bowl, and we’re going to construct it out like now we have by no means constructed it out earlier than,” Todd Kaplan, the vice chairman of promoting instructed the positioning.
QR codes on Pepsi cans will take followers to the PepsiHalftime.com website that can have additional details about the efficiency and behind the scenes footage. Due to the pandemic shutting down large-scale occasions for some time now, Pepsi is hoping the extra funding and extras will assist folks get excited in regards to the live performance throughout a high-profile annual soccer sport—particularly with everybody on the lookout for a bit sense of normalcy proper now.
It is a detour from Pepsi’s common iconic adverts that previously have featured mannequin Cindy Crawford in 1992, Darth Vader in 1997, Britney Spears in 2002, and even Elton John in 2012. And whereas we’ll miss an advert, the Pepsi Halftime Present is certain to be popping and refreshing!
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