Introduction
Eat This Not That is excited to report that a struggling burger-sports bar chain is making a huge comeback. After years of declining sales, the chain has implemented a new strategy that has seen them become one of the most popular restaurants in the country. With a focus on fresh ingredients, innovative menu items, and a commitment to customer service, this chain is quickly becoming a favorite among diners. In this article, we’ll take a look at the chain’s success story and how they’ve managed to turn things around. We’ll also provide some tips on how you can make the most of your visit to this burger-sports bar chain. So, if you’re looking for a great place to grab a bite to eat, this is the place to be!
This Struggling Burger-Sports Bar Chain Is Making a Huge Comeback — Eat This Not That
For years, the burger-sports bar chain has been struggling to stay afloat. But now, it looks like they’re making a huge comeback. With a new menu, updated decor, and a focus on customer service, this chain is quickly becoming a favorite among diners.
The chain’s new menu features a variety of burgers, sandwiches, salads, and appetizers. The burgers are made with fresh, never frozen beef and are cooked to order. The sandwiches are made with artisan breads and fresh ingredients. And the salads are made with locally sourced produce. There’s something for everyone on the menu.
The decor has also been updated to give the chain a more modern feel. The walls are painted in bright colors and the furniture is comfortable and inviting. The atmosphere is perfect for watching sports or just hanging out with friends.
But the biggest change is the focus on customer service. The staff is friendly and attentive, and they go out of their way to make sure customers are happy. They’re always willing to answer questions and make suggestions.
So if you’re looking for a great place to grab a burger and watch the game, this chain is definitely worth checking out. With its new menu, updated decor, and focus on customer service, it’s sure to be a hit.
During the pandemic, most restaurants had a tough time keeping their heads above water. In particular, sports bars had it hard. Not only did lockdown protocols wipe out dining rooms, but the sports games—which were their main traffic driver—suddenly stopped as well.
But this burger-sports chain is seeing a big comeback from the dark days of the pandemic with both tremendous sales and store growth.
Casual sports bar brand Beef ‘O’ Brady’s saw sales plummet over 40% from 2021 to 2019, according to Technomic’s Top 500 Chain Restaurant Report. Just last quarter, however, the company was able to right the course so much that it reported record-breaking sales.
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Beef ‘O’ Brady’s same-store sales rose about 13% in the first quarter of 2022 over the same time last year, boosting it to a record-breaking $1.5 million in average sales for all its stores, according to FSR Magazine. The company also has big plans for expansion, with six stores slated for this year and another 15 locations scheduled in the future.
Positive sales numbers combined with growth have also intrigued investors who’ve secured franchise deals for 15 more locations, with six of them slated to open by the end of the year. Outside of sports returning to the big screen to bring in customers, Beef ‘O’ Brady’s is doing some leg work to keep them. One of those initiatives includes a new and improved menu.
The new menu rolls out on June 27 and will feature both new and upgraded products, including enhanced nachos and tacos, chopped steak and gravy, cheeseburger fries, buffalo ranch fries, an open-faced steak, and gravy sandwich, and it will be reintroducing of an old favorite, the Dubliner. The chain will also be working on debuting catering options, according to FSR.
Currently, Beef ‘O’ Brady’s is at 133 locations, although at its peak it had 270. The casual sports and Irish-themed restaurant first opened in 1985 in Brandon, Fla. It is headquartered in Tampa, Fla., and is known for its award-winning chicken wings, which are available in 12 signature sauces.
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Amber Lake