Introduction
Welcome to Eat This Not That, the newest premium burger chain from the popular grocery aisle brand. We are excited to offer you a unique and delicious dining experience that is sure to satisfy your cravings. Our burgers are made with only the freshest ingredients and are cooked to perfection. We also offer a variety of sides and drinks to complete your meal. Whether you’re looking for a quick bite or a full meal, Eat This Not That has something for everyone. So come on in and enjoy the deliciousness!
This Popular Grocery Aisle Brand Just Launched a New Premium Burger Chain — Eat This Not That
If you’re a fan of burgers, you’ll be excited to hear that a popular grocery aisle brand has just launched a new premium burger chain. The new chain, called “Eat This Not That,” is the brainchild of the same company that produces some of your favorite grocery store staples.
The new chain is focused on providing customers with a premium burger experience. The burgers are made with all-natural, grass-fed beef and are served on a freshly-baked brioche bun. The burgers are also topped with a variety of fresh, locally-sourced ingredients, such as tomatoes, onions, and pickles.
In addition to the burgers, the chain also offers a variety of sides, such as fries, onion rings, and salads. The chain also offers a selection of craft beers and wines, as well as milkshakes and floats.
The chain is currently only available in select locations, but the company plans to expand to more locations in the near future. So if you’re looking for a premium burger experience, be sure to check out “Eat This Not That” and see what they have to offer.
The plant-based meat trend isn’t even a trend anymore but rather an omnipresent option on restaurant menus and on grocery shelves. And while you’ve likely had the chance to try a plant-based fast-food at chains like Burger King, Starbucks, and White Castle, a new venture from Impossible Foods will have you tasting the company’s meatless creations in their most authrntic versions—the way their makers envisioned them being prepared.
That’s because Impossible Foods is cutting out the middleman and has opened its own virtual restaurant, The Impossible Shop, which showcases its popular products in all their glory. The delivery-only concept was launched last week in California, Arizona, Colorado, Illinois, Maryland, New York, Texas, and Wyoming. The brand is operating out of the kitchens of hot dog chain Dog Haus and can be found on third-party delivery platforms including DoorDash, Postmates, Uber Eats, and Grubhub.
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For now, the menu is relatively small (or should we say, well-curated) and includes only six items. But they all seem like craveable winners: a classic plant-based burger, a burger smothered in plant-based chili, a patty melt, plant-based chicken nuggets, fries in several versions (from plain to chili cheese), as well as a breakfast burrito with a plant-based sausage.
The menu was developed in collaboration with Impossible Foods’ head of culinary, Chef J. Michael Melton and Dog Haus, and these items are unique to the new restaurant. In the future, the company said it may test new Impossible Foods products on the Shop’s menu before they become more widely available.
The Impossible Shop is now a direct competitor to fast-food chains that serve burgers using Impossible’s patties, like Burger King. But its prices are slightly higher than those of an average burger joint—ranging from $11.99 for the classic Shop Burger to $22.99 for the Chili Cheese Double Down Shop Burger—which puts it in the premium category with the likes of Shake Shack and BurgerFi.
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