Introduction
Eat This Not That is excited to announce that one of the most popular donut chains in the country is planning a major expansion. This donut chain has been around for decades and is beloved by many for its delicious treats. The chain is now looking to expand its reach and bring its delicious donuts to even more people. This expansion will include new locations, new products, and more. We can’t wait to see what this donut chain has in store for us!
This Popular Donut Chain Is Planning a Major Expansion
If you’re a fan of donuts, you’re in luck! One of the most popular donut chains in the country is planning a major expansion. Krispy Kreme is planning to open up to 450 new stores in the next five years, with the majority of them being located in the United States. This is great news for donut lovers everywhere!
Krispy Kreme has been around since 1937 and has become a beloved staple in many communities. The chain is known for its delicious donuts, which come in a variety of flavors and styles. From classic glazed donuts to specialty flavors like strawberry cheesecake and chocolate-covered strawberry, there’s something for everyone. The chain also offers a variety of other treats, such as coffee, shakes, and ice cream.
The expansion plan is part of Krispy Kreme’s larger goal of becoming a global brand. The chain currently has over 1,000 locations in more than 30 countries, and the new stores will help them reach even more customers. The company is also planning to open up more locations in the United States, with the majority of them being located in the Midwest and Southeast.
Krispy Kreme’s expansion is great news for donut lovers everywhere. With more locations, it will be easier than ever to get your hands on one of their delicious treats. So, if you’re looking for a sweet treat, be sure to keep an eye out for a new Krispy Kreme location near you!
If you’ve never tried a Shipley donut before, it’s dollars to donuts that you will have within the next few years. The popular Texas donut brand, famous for its kolaches and hot glazed donuts, will more than double in size by 2027, according to the company’s CEO Steve Rutledge.
Rutledge revealed to Franchise Times the donut brand’s ambitious expansion plans. Thanks to a bevy of new franchising agreements, including a deal with private equity firm HPL Capital, the chain will be expanding its footprint by 350 stores in the next five years, bringing its location count to just under 700. Talk about a dessert behemoth!
Growth will be concentrated in the Southeast, with plans for 55 new locations in Georgia and Maryland, and 25 in the Dallas-Fort Worth metropolitan area. The Shipley footprint currently spans ten states, with a preponderance of stores in Texas. The expansion plan will see Shipley doubling down in Southeastern markets in which it currently has a limited presence.
In addition to the new stores, Shipley is expanding its menu. The chain is venturing into coffee (both hot and iced), with plans for a test run in Houston prior to a systemwide rollout. “It’s never been an emphasis in the past,” said Rutldege, about the menu changes. “We’re really excited about this.”
Rutledge is relatively new to Shipley, having joined the company as CEO in 2021, alongside Hank Simpson, Shipley’s current COO. Rutledge and Simpson are both quick-service industry veterans and bring years of experience to their respective positions. Before coming to Shipley, Rutledge held appointments at Bojangles and Whataburger, and Simpson joined the brand after 18 years at Panera.
Shipley switched up its executive team following an acquisition last year by Peak Rock Capital. Prior to Rutledge and Simpson, the company was led by Lawrence Shipley III, grandson of company founder Lawrence Shipley Sr.
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