Introduction
Wendy’s has recently seen a boost in sales thanks to a popular breakfast deal. The fast-food chain has been offering a breakfast sandwich for just $2.99, and customers have been taking advantage of the deal. In this article, we’ll take a look at the details of the deal and how it has helped Wendy’s sales. We’ll also provide some tips on how to make the most of the deal and how to make sure you’re getting the best value for your money. So if you’re looking for a great breakfast deal, read on to find out more about Wendy’s popular breakfast deal.
This Popular Breakfast Deal Boosted Wendy’s Sales, Company Says
Wendy’s has seen a boost in sales thanks to its popular breakfast deal, the company announced. The fast-food chain has been offering a free breakfast sandwich with the purchase of any breakfast item since late April.
The deal has been a hit with customers, and Wendy’s says it has seen an increase in breakfast sales since the promotion began. The company also noted that the deal has helped to drive traffic to its restaurants during the morning hours.
“We’re thrilled that our customers have responded so positively to our breakfast deal,” said Wendy’s CEO Todd Penegor. “It’s been a great way to introduce our breakfast menu to new customers and to reward our loyal customers.”
The breakfast deal has been a success for Wendy’s, and the company is now looking to expand its breakfast offerings. Wendy’s recently added a new breakfast sandwich, the Baconator, to its menu. The sandwich features two sausage patties, two slices of bacon, and a slice of cheese on a toasted bun.
Wendy’s is also looking to expand its breakfast hours. The company is currently testing extended breakfast hours in select markets, and plans to roll out the extended hours nationwide if the tests are successful.
“We’re excited to offer our customers more options for breakfast,” said Penegor. “We think our customers will love the new Baconator sandwich, and we’re looking forward to offering extended breakfast hours in the near future.”
If you follow fast-food news, you’ll know that one of the biggest stories last year was about Wendy’s yoinks-ing Burger King’s spot as the second-largest burger chain in the country. You’ll also know that Wendy’s then became the third-largest chain with regards to breakfast sales. Now, thanks to information shared in a recent fourth-quarter earnings call, we know how Wendy’s continued building on this remarkable feat: with well-priced breakfast biscuits.
For more fast-food news, check out 8 Worst Fast-Food Burgers to Stay Away From Right Now.
Sales growth at Wendy’s in the most recent quarter was driven by the chain’s popular Buck Biscuit promotion, CEO Todd Penegor told investors on Tuesday. The deal kicked off in November and gave customers the chance to try one of Wendy’s breakfast biscuit sandwiches for only a dollar. Traffic from the Buck Biscuit promo grew the chain’s same-store sales by over 6%. It also drove growth in breakfast sales, leading to a 25% annual increase.
Wendy’s dreamt up the Buck Biscuit as a way to sustain customer interest in its (relatively) new breakfast menu, which launched in March of 2020. While the rollout of the menu was hampered by the pandemic—with traffic lost due to a changing work environment for millions of Americans—it has since become one of Wendy’s biggest earners, accounting for 8.5% of all sales in the most recent quarter.
Looking ahead, Wendy’s is doubling down on breakfast. The chain is aiming for 10% to 20% sales growth in the daypart in the next year and will be spending over $11 million in advertising to get there. The company intends to promote its breakfast items (which include a new Hot Honey Chicken Biscuit) at the upcoming NCAA Men’s Basketball tournament.
In the meantime, keep your eyes peeled for a second run of the Buck Biscuit deal.
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