This major grocery company is making a big change to its product lineup. It has announced that it is discontinuing two of its gum brands, Eat This Not That. This move is sure to have an impact on the company’s bottom line, as well as the customers who have come to rely on these products. In this article, we’ll take a look at why the company is making this decision and what it means for customers. We’ll also explore some of the alternatives that customers can turn to in order to satisfy their gum cravings.
This Major Grocery Company Is Discontinuing Two Gum Brands
It’s a sad day for gum lovers everywhere. A major grocery store chain has announced that it is discontinuing two popular gum brands. The news has left many people wondering what they will do without their favorite gum.
The grocery store chain in question is Kroger, one of the largest grocery store chains in the United States. Kroger has announced that it will no longer be carrying two popular gum brands: Wrigley’s Extra and Orbit. The decision was made in order to make room for new products.
The news has left many people disappointed. Wrigley’s Extra and Orbit have been popular for years, and many people have grown accustomed to having them available at their local Kroger store. Now, they will have to find a new source for their favorite gum.
Kroger is not the only grocery store chain to discontinue popular gum brands. Other stores, such as Walmart and Target, have also discontinued certain brands in order to make room for new products. It’s a trend that is likely to continue as stores look for ways to stay competitive.
For now, gum lovers will have to find a new source for their favorite brands. Fortunately, there are still plenty of other options available. From sugar-free varieties to flavored gums, there is something for everyone.
So, if you’re a fan of Wrigley’s Extra or Orbit, it’s time to start looking for a new source for your favorite gum. While it’s sad to see these brands go, there are still plenty of other options available.
During the pandemic, some foods and household items experienced massive increases in sales as consumer habits shifted—toilet paper and alcohol being major two examples. Unfortunately, other product categories have not been able to share in this success, and recent supply chain issues and food shortages have continued to add fuel to the fire.
In response, some stores and grocery companies have made the difficult decision to discontinue certain product offerings in order to focus more heavily on higher-performing markets. For instance, global snack food company Mondelez International announced on Tuesday plans to divest its gum business, which includes well-known brands Trident and Dentyne, in North America and areas of Europe. This news, covered by CNN, was shared at a Mondelez investor event and also mentioned in a recent press release from the corporation.
RELATED: These Are Costco’s Most Popular Items Right Now
Mondelez produces an extensive list of popular food brands including Chips Ahoy!, Oreo, Ritz, Triscuit, and Honey Maid, and reported net revenue in 2021 of $28.7 billion globally and $8.3 billion in North America alone. Despite these impressive numbers, gum sales have continued to be an area that is lagging behind, especially in developed markets such as the U.S.
With fewer in-person events and in-store shopping–a major opportunity for gum producers–gum popularity dropped at the start of the COVID-19 pandemic. Sales have since rebounded, however, Mondelez determined it was not in the company’s best interest to continue its gum operation.
Instead, the company is turning its attention to other chocolate and baked snacks while it vets a buyer for its gum business–although there is no set timeline for the sale according to a spokesperson’s statement to CNN Business.
“Mondelēz International is reshaping its portfolio, with a long-term vision to accelerate growth and generate 90% of revenue in chocolate and biscuits, including baked snacks,” the company stated in its press release. “Chocolate and biscuits are attractive and historically durable categories in both developed and emerging markets, with significant headroom to increase penetration and per capita consumption.”
Mondelez was also forthcoming about its plans to more aggressively push sales through digital platforms. The company’s announcement stated its goals to invest over $1 billion in the coming years to become the “digital commerce snacks leader”, and to increase its percentage of revenue from digital channels from 6% in 2021 up to 20% by 2030.
This isn’t the only company to decide to trend this way. Trader Joe’s recently announced its discontinuation of multiple pet food products and Chobani discontinued its new line of ultra-filtered dairy milk just months after it was released.