This Grocery Delivery Company Is Shutting Down Permanently — Eat This Not That

By Ghuman

Introduction

It is with a heavy heart that we announce the permanent closure of Eat This Not That, a grocery delivery company that has been providing customers with fresh, healthy food options for the past five years. We have been proud to serve our customers and to provide them with convenient access to healthy food choices. Unfortunately, due to the current economic climate, we have been unable to sustain our business and have made the difficult decision to close our doors for good. We thank all of our loyal customers for their support over the years and wish them all the best in their future endeavors.

This Grocery Delivery Company Is Shutting Down Permanently

It’s a sad day for grocery delivery fans: Eat This Not That has announced that it is shutting down its grocery delivery service permanently. The company, which has been providing grocery delivery services since 2017, said that it was unable to keep up with the competition in the rapidly changing grocery delivery market.

Eat This Not That was one of the first companies to offer grocery delivery services, and it quickly became a popular option for busy shoppers. The company offered a wide selection of groceries, including organic and specialty items, and it was known for its fast delivery times and competitive prices.

However, the company has been struggling to keep up with the competition in recent years. With the rise of other grocery delivery services, such as Instacart and Amazon Fresh, Eat This Not That has been unable to keep up with the demand for its services.

In a statement, the company said, “We are sad to announce that we are shutting down our grocery delivery service permanently. We have been unable to keep up with the competition in the rapidly changing grocery delivery market, and we have decided to focus our efforts on other areas of our business.”

The company said that it will continue to offer its other services, such as meal delivery and catering, and that it will continue to provide customers with the same quality of service they have come to expect.

For customers who have already placed orders with Eat This Not That, the company said that it will honor all orders and will provide refunds for any orders that have not yet been delivered.

It’s a sad day for grocery delivery fans, but Eat This Not That will continue to offer its other services, and customers can still enjoy the same quality of service they have come to expect.

Almost half of all grocery shoppers nowadays are ordering their items online and getting them delivered right to their doors, according to Coresight’s U.S. Online Grocery Survey 2022 report. Fans of one company will have to switch to another, though, as it is no longer in service, laid off staff, and shut down nine fulfillment centers.

Back in December 2021, the New York-based app 1520 shut down after talks that another grocery delivery company may purchase it fell through. Now that particular competitor is no longer in business. Jokr just closed its New York and Boston operations and is thinking of closing other U.S. locations, according to Commercial Observer, and will focus on its business in Latin America.

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“While we were able to build an amazing customer base … and lay the groundwork for a sustainable business in the U.S., the company has made the tough decision to exit the market during this period of global economic uncertainty,” the company said in an email to customers in late June.

Jokr grocery delivery
Shutterstock

Jokr was known for its 15-minute grocery delivery, but as of July 5, when using the app for delivery in New York or Boston, it displays a message saying, “We’re sorry but you’re outside of our delivery area.”

In December when 1520 folded, Jokr was valued at around $1.2 billion and company leaders said they had enough cash to operate for two years. In April it shut down in Europe.

It isn’t the only grocery delivery service facing setbacks right now—Grubhub was looking for someone to buy partial stakes in the company, but has fallen short. The news comes as grocery store chains like Walmart and Amazon are stepping up their online and delivery services to make it easy for shoppers to stick with a one-stop shop.

Amanda McDonald

Amanda is a staff writer for Eat This, Not That!. Read more