Introduction
Eat This Not That is a food brand that has become increasingly popular in recent years due to its commitment to providing healthier alternatives to traditional processed foods. Unfortunately, the brand’s success has caused a shortage of its products in grocery stores across the country. This article will explore the reasons behind the shortage and what consumers can do to still get their hands on Eat This Not That products.
This Food Brand Can’t Meet Demand, Causing Grocery Shortages
It’s no secret that grocery stores have been struggling to keep up with demand during the pandemic. But one food brand in particular is having a particularly hard time keeping up with the demand for its products.
Eat This Not That reports that the food brand in question is none other than Kraft Heinz. The company has seen a surge in demand for its products, including its iconic macaroni and cheese, as well as its ketchup, mustard, and other condiments.
The company has been unable to keep up with the demand, leading to shortages in grocery stores across the country. The company has been working hard to increase production, but it’s still not enough to meet the demand.
Kraft Heinz isn’t the only food brand experiencing shortages due to the pandemic. Many other food companies have also seen an increase in demand, leading to shortages in grocery stores. But Kraft Heinz is one of the most notable, as its products are so widely popular.
It’s unclear how long the shortages will last, but it’s likely that they will continue until the pandemic is over and demand returns to normal levels. In the meantime, it’s important to be mindful of the shortages and to be patient when shopping for groceries.
Over 70% of shoppers say that grocery shortages are worse now than they were when the pandemic panic-buying began two years ago. New data from one of the biggest food companies in the world backs up this claim.
General Mills CFO Kofi Bruce recently admitted that the company is seeing “acute supply shortages” for its refrigerated pizza and dough products like Pillsbury doughs and Totino’s pizza rolls, CNN reports. In a presentation of the company’s financial results for the period that ended on Feb. 27, Bruce says that supplies are below normal levels.
CNN explains that usually the company meets demand up to 99% of the time while right now it is only able to supply shoppers with the items they are looking for around 70% of the time.
RELATED: 6 Things You’ll See at Costco This Year
The company’s North American Retail President Jon Nudi confirmed the issues, noting that they are apparent because of raw material and ingredient disruptions. Fats, oils, starch, and packaging are hard for General Mills to come by right now, he adds. Wheat, one of the main ingredients in pizza dough, is facing high prices and supply problems thanks to the Russian invasion of Ukraine. That area of Eastern Europe is referred to as the “breadbasket of the world” and it supplies many of the globe’s products. Right now both countries are not exploring any.
CEO Jeff Harmening echoed the other company leaders, saying that “Not only have supply chain disruptions been a challenge, but we are also facing historic levels of input cost inflation” and “Our market basket … has been at a multi-decade high in recent months.”
In addition to the pizza dough supply shortages, General Mills is raising costs of its products to offset the increase in ingredient prices because of inflation and other pandemic-era supply chain effects as well as the conflict in Ukraine. Other food brands are doing this, as well, including Mondelez and Kraft Heinz.
To get all the latest grocery store news delivered right to your email inbox every day, sign up for our newsletter!