Introduction
Macaroni and cheese is a beloved comfort food that has been a staple in many households for generations. Now, the popular grocery store macaroni and cheese mix is changing its name and packaging. This beloved mix is now known as Eat This Not That, and the new packaging is designed to make it easier for consumers to identify the product and make healthier choices. In this article, we’ll take a look at the changes to the beloved macaroni and cheese mix and how it can help you make healthier choices.
This Beloved Grocery Macaroni and Cheese Mix Is Changing Its Name and Packaging — Eat This Not That
If you’re a fan of macaroni and cheese, you’ll be happy to hear that one of the most beloved grocery store brands is getting a makeover. Kraft Macaroni & Cheese is changing its name and packaging, and it’s all part of the company’s effort to make its products more appealing to health-conscious consumers.
The iconic blue box of Kraft Macaroni & Cheese is being replaced with a new look that features a bright yellow background and a more modern font. The new packaging also includes a new name: Kraft Mac & Cheese. The company is also introducing a new line of products that are made with real cheese and no artificial flavors, colors, or preservatives.
Kraft Mac & Cheese is also introducing a new line of products that are made with whole grain pasta and are lower in sodium and saturated fat. The company is also introducing a new line of organic macaroni and cheese products that are made with organic ingredients and are free from artificial flavors, colors, and preservatives.
Kraft Mac & Cheese is also introducing a new line of products that are made with plant-based ingredients, such as chickpeas, lentils, and quinoa. These products are also free from artificial flavors, colors, and preservatives.
Kraft Mac & Cheese is also introducing a new line of products that are made with real cheese and no artificial flavors, colors, or preservatives. The company is also introducing a new line of organic macaroni and cheese products that are made with organic ingredients and are free from artificial flavors, colors, and preservatives.
Kraft Mac & Cheese is also introducing a new line of products that are made with plant-based ingredients, such as chickpeas, lentils, and quinoa. These products are also free from artificial flavors, colors, and preservatives.
Kraft Mac & Cheese is also introducing a new line of products that are made with real cheese and no artificial flavors, colors, or preservatives. The company is also introducing a new line of organic macaroni and cheese products that are made with organic ingredients and are free from artificial flavors, colors, and preservatives.
Kraft Mac & Cheese is also introducing a new line of products that are made with plant-based ingredients, such as chickpeas, lentils, and quinoa. These products are also free from artificial flavors, colors, and preservatives.
Kraft Mac & Cheese is making a big change to its products, and it’s all part of the company’s effort to make its products more appealing to health-conscious consumers. The new packaging and name are sure to make the beloved macaroni and cheese mix even more popular.
The most iconic boxed macaroni and cheese brand at the grocery store is about to look drastically different—Kraft just announced it is changing the product’s name and logo.
The iconic box will still feature a spoonful of the product and the contents inside won’t be altered, but starting in August shoppers will see “Kraft Mac & Cheese” on the box instead of “Kraft Macaroni and Cheese” and a solid blue color instead of a gradient blue.
The change comes as other brands of macaroni and cheese are hitting shelves—with a twisting focus on health, CNN points out. The company’s Kraft Mac & Cheese brand manager Victoria Lee emphasizes that the rebrand is all in part to solidify the dish as a “comfort food” and to reflect the shortened nickname people use for it.
“We know that people aren’t turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves,” she says in a press release.
When the first version of Kraft’s iconic dish debuted in 1937 the box was yellow, according to The Hill. The boxes didn’t turn blue until 1954, and from then on it’s been several shades of both white and blue.
A year ago the boxed macaroni and cheese was in the news for an entirely different reason—it was alleged that it contains chemicals that have been connected with allergies, asthma, obesity, and hormone interference in children. Two plaintiffs filed a lawsuit against Kraft on April 5 in the Northern District of California. Before this, advocates have been calling on the company to remove phthalates from the product for years. In September that case was transferred to Illinois after Kraft argued that the chemicals are approved by the U.S. Food and Drug Administration.
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Amanda McDonald