Introduction
America’s #1 fast-food chain is facing major turmoil. With the rise of healthier eating habits and the emergence of new competitors, the chain is struggling to keep up. In this article, we’ll take a look at the issues facing the chain and what it can do to stay competitive. We’ll also provide some tips on how to make healthier choices when eating at the chain. So, if you’re looking for a healthier alternative to your favorite fast-food joint, read on to find out what you should be eating instead.
There’s Major Turmoil Inside America’s #1 Fast-Food Chain — Eat This Not That
The fast-food industry is in a state of flux. With the rise of plant-based burgers, healthier options, and the ever-changing tastes of consumers, the landscape of the industry is constantly shifting. And now, America’s #1 fast-food chain is facing some major turmoil.
McDonald’s has been the top fast-food chain in the United States for decades, but now it’s facing some serious competition. Burger King, Wendy’s, and other chains are all vying for the top spot, and McDonald’s is struggling to keep up. The chain has been slow to adapt to changing tastes, and its menu has become increasingly unhealthy.
So what should you do if you’re looking for a healthier fast-food option? Eat This Not That has some great suggestions. From plant-based burgers to salads and wraps, there are plenty of healthier options out there. So don’t settle for an unhealthy meal from McDonald’s — try something new and healthier instead.
After announcing abrupt policy changes to its franchising system, McDonald’s is facing an ever-growing chasm between its management and its restaurant owners.
According to new survey results viewed by CNBC and several other media outlets, as many as 87% of McDonald’s operators represented by the National Owners Association support a vote of no confidence in the chain’s CEO Chris Kempczinski and its U.S. president Joe Erlinger. The poll included almost 700 of the chain’s 13,000 franchisees, and comes weeks after The National Black McDonald’s Operators Association (NBMOA) also returned a vote of no confidence in Kempczinski.
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These results are indicative of a bitter atmosphere within the chain’s ranks caused by the company’s recent changes to the way it vets its restaurant operators. In a memo circulated in June, Erlinger outlined new, less favorable rules for renewing 20-year franchising agreements, whereby even the longest-standing operators would now be vetted more harshly and their spouses and children not be given preferential treatment over brand new franchising applicants.
The poll has shown that almost 100% of respondents disagree with the unilateral nature of these decisions, and a vast majority believe the company does not have the owner’s best interest at heart.
While the chain declined to comment, Erlinger has previously said the “change is in keeping with the principle that receiving a new franchise term is earned, not given.” Last year, the company set a goal to boost diversity among its operators and increase minority representation among its ranks. It has argued that the changes to ownership rules are necessary to achieve these goals, according to Restaurant Business.
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These changes seem to be accelerating the great exodus of McDonald’s franchisees. A record 400 owners have left the system last year—representing some 13% of the company’s total franchisee-owned locations, while one of its biggest operators, the Florida-based Caspers Company, announced last week it was pulling out of the business after 64 years.
Mura Dominko