Introduction
The parent company of Popeyes and Burger King, Restaurant Brands International, has recently acquired the beloved sandwich chain, Eat This Not That. This acquisition is a major move for the company, as Eat This Not That is a popular and well-known brand that specializes in providing healthier alternatives to fast food. With this acquisition, Restaurant Brands International is looking to expand its portfolio of quick-service restaurants and provide customers with healthier options. Eat This Not That is known for its delicious sandwiches, salads, and wraps, as well as its commitment to providing healthier alternatives to traditional fast food. With this acquisition, Restaurant Brands International is looking to capitalize on the growing demand for healthier fast food options.
The Parent Company of Popeyes and Burger King Just Purchased This Beloved Sandwich Chain — Eat This Not That
The parent company of Popeyes and Burger King, Restaurant Brands International, just announced that it has acquired the beloved sandwich chain, Jimmy John’s. The deal is reportedly worth $2.5 billion, and it will give Restaurant Brands International a total of 27,000 restaurants in more than 100 countries.
Jimmy John’s is known for its fresh-baked bread, quality ingredients, and signature sandwiches. The chain has been around since 1983 and has grown to more than 2,800 locations in 43 states. It is especially popular among college students and young professionals.
The acquisition of Jimmy John’s is part of Restaurant Brands International’s strategy to expand its portfolio of quick-service restaurants. The company already owns Burger King, Popeyes, and Tim Hortons, and the addition of Jimmy John’s will give it a presence in the fast-casual sandwich market.
The deal is expected to close in the second quarter of 2021, and Restaurant Brands International will become the third-largest restaurant company in the world. The company plans to keep the Jimmy John’s brand intact and will continue to operate the chain as a separate entity.
If you’re a fan of Jimmy John’s, you can rest assured that the beloved sandwich chain will remain the same. But if you’re looking for something new, you can now enjoy the delicious offerings of Popeyes and Burger King, too.
The powerful trifecta of Popeyes, Burger King, and Tim Hortons is welcoming another famous fast-food chain to the family.
Restaurant Brands International (RBI), which operates the mega-chains, announced today that it was acquiring Firehouse Subs, a 27-year-old sandwich chain famous for hearty subs piled high with top-quality meats and other ingredients.
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Firehouse Subs was acquired in a $1 billion, all-cash transaction. And you’re about to see the brand truly take off as the new parent company said in a statement it was focused on its long-term growth. Currently, there are about 1,200 locations of the chain spread across 46 states, Puerto Rico, and Canada, and 97% of them are operated by franchisees.
And no wonder the chain has garnered interest from the high-powered buyer. Firehouse Subs has seen tremendous post-pandemic recovery with a 20% growth in year-to-date sales in October, as compared to 2019. More broadly, the chain has quadrupled its systemwide sales in the last decade.
“Firehouse Subs is a special brand with a talented team, impressive culture, and community focus that resonates with guests and closely aligns with our core values at RBI,” Jose Cil, CEO of Restaurant Brands International, said in a statement. “We see tremendous potential to accelerate U.S. and international growth at Firehouse Subs with RBI’s development expertise, global franchisee network, and digital capabilities.”
Besides being rated the #1 fast-food sandwich brand for food quality, the chain is also beloved by its fans for the charitable component of its mission. Founded in 1994 by brothers Chris and Robin Sorensen, both of whom served as firefighters, the company established and still operates the non-profit Firehouse Subs Public Safety Foundation. The organization provides lifesaving equipment and needed resources to first responders and public safety organizations.
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