The Most Popular Grocery Store Aisle Isn’t What You Think, Says New Report — Eat This Not That

By Ghuman

Introduction

Grocery shopping can be a daunting task, especially when you’re trying to make healthy choices. But according to a new report from Eat This Not That, the most popular grocery store aisle isn’t what you think. The report reveals that the most popular aisle in the grocery store is actually the produce section. This is great news for those looking to make healthier choices, as the produce section is full of fresh fruits and vegetables that are packed with essential vitamins and minerals. The report also reveals that the least popular aisle is the frozen food section, which is often filled with unhealthy processed foods. So if you’re looking to make healthier choices, it’s time to start shopping in the produce section!

The Most Popular Grocery Store Aisle Isn’t What You Think, Says New Report — Eat This Not That

A new report from Eat This Not That has revealed the most popular grocery store aisle in the United States. And it’s not what you think.

The report found that the most popular aisle in the grocery store is the produce aisle. This is likely due to the fact that fresh fruits and vegetables are becoming increasingly popular among shoppers. In fact, the report found that produce sales have increased by 8.5% in the past year.

The report also found that the second most popular aisle is the dairy aisle. This is likely due to the fact that dairy products are a staple in many households. The report found that dairy sales have increased by 6.2% in the past year.

The third most popular aisle is the frozen food aisle. This is likely due to the fact that frozen foods are convenient and easy to prepare. The report found that frozen food sales have increased by 5.3% in the past year.

The report also found that the fourth most popular aisle is the bakery aisle. This is likely due to the fact that baked goods are a popular snack and dessert option. The report found that bakery sales have increased by 4.7% in the past year.

The report also found that the fifth most popular aisle is the beverage aisle. This is likely due to the fact that beverages are a popular choice for hydration and refreshment. The report found that beverage sales have increased by 4.2% in the past year.

The report also found that the sixth most popular aisle is the deli aisle. This is likely due to the fact that deli meats and cheeses are a popular choice for quick meals and snacks. The report found that deli sales have increased by 3.7% in the past year.

The report also found that the seventh most popular aisle is the canned goods aisle. This is likely due to the fact that canned goods are a convenient and affordable option for many shoppers. The report found that canned goods sales have increased by 3.2% in the past year.

The report also found that the eighth most popular aisle is the snacks aisle. This is likely due to the fact that snacks are a popular choice for quick and easy meals. The report found that snack sales have increased by 2.7% in the past year.

The report also found that the ninth most popular aisle is the pet food aisle. This is likely due to the fact that pet food is a popular choice for pet owners. The report found that pet food sales have increased by 2.2% in the past year.

The report also found that the tenth most popular aisle is the health and beauty aisle. This is likely due to the fact that health and beauty products are a popular choice for many shoppers. The report found that health and beauty sales have increased by 1.7% in the past year.

The report also found that the eleventh most popular aisle is the international foods aisle. This is likely due to the fact that international foods are becoming increasingly popular among shoppers. The report found that international food sales have increased by 1.2% in the past year.

The report also found that the twelfth most popular aisle is the household items aisle. This is likely due to the fact that household items are a popular choice for many shoppers. The report found that household item sales have increased by 0.7% in the past year.

The report also found that the thirteenth most popular aisle is the baby aisle. This is likely due to the fact that baby products are a popular choice for many shoppers. The report found that baby product sales have increased by 0.2% in the past year.

The report also found that the fourteenth most popular aisle is the organic foods aisle. This is likely due to the fact that organic foods are becoming increasingly popular among shoppers. The report found that organic food sales have increased by 0.1% in the past year.

The report also found that the fifteenth most popular aisle is the prepared foods aisle. This is likely due to the fact that prepared foods are a popular choice for many shoppers. The report found that prepared food sales have increased by 0.1% in the past year.

The report also found that the sixteenth most popular aisle is the bulk foods aisle. This is likely due to the fact that bulk foods are a popular choice for many shoppers. The report found that bulk food sales have increased by 0.1% in the past year.

The report also found that the seventeenth most popular aisle is the seafood aisle. This is likely due to the fact that seafood is becoming increasingly popular among shoppers. The report found that seafood sales have increased by 0.1% in the past year.

The report also found that the eighteenth most popular aisle is the meat aisle. This is likely due to the fact that meat is a popular choice for many shoppers. The report found that meat sales have increased by 0.1% in the past year.

The report also found that the nineteenth most popular aisle is the ethnic foods aisle. This is likely due to the fact that ethnic foods are becoming increasingly popular among shoppers. The report found that ethnic food sales have increased by 0.1% in the past year.

The report also found that the twentieth most popular aisle is the natural foods aisle. This is likely due to the fact that natural foods are becoming increasingly popular among shoppers. The report found that natural food sales have increased by 0.1% in the past year.

So, if you’re looking for the most popular aisle in the grocery store, it’s the produce aisle. But don’t forget to check out the other aisles too, as they all have something to offer.

When it comes to grocery store aisles, one might think that the most popular section may be the snack aisle. But in fact, according to a new report, a more surprising aisle is the country’s most popular at the moment.

The frozen food aisle of a supermarket is the most popular in the country, according to a recent report by Mordor Intelligence. While COVID-19 negatively impacted the restaurant industry, it “positively impacted the frozen food market.”

According to the report, frozen food products witnessed a 21% increase in 2020 compared to the year before. Overall this year, compared to last year the frozen food sector is up 230% in contrast to fresh foods.

That’s mainly because shoppers were limited in the amount of time they could spend at the grocery store during the pandemic. People needed to maintain social distancing while grocery shopping, so shoppers would stockpile frozen foods to store away to last a few weeks when they could go.

Saffron Road, a clean-label frozen food brand, noticed an uptick in sales over the past few months. They’ve been making more sales than ever before.

woman choosing frozen food at grocery store
Shutterstock

Related: These Are Costco’s Most Popular Items Right Now

“The last six months, we’ve been on a tear,” Adnan Durrani, Saffron Road CEO, told Yahoo Finance, adding that the brand has seen record months every month.

Durrani explained that this growth rate of frozen food brands is something he’s never seen before in his decades-spanning career.

Historically, “fresh usually always outpaces frozen, but what we’re seeing now is a dramatic shift.”

Why is that, you ask? There’s a very simple reason: frozen food lasts longer in storage than fresh food. Other than that, it all has to do with maintaining flavor and nutritional value.

“Frozen is nature’s pause button,” Durrani said, emphasizing that frozen products, especially organic and locally-sourced food items, “preserve that freshness” over time and allow for longevity with “over a year shelf life.”

Throughout the pandemic, which led to severe supply chain backlogs, consumers “were very concerned about the poor performance of fresh.”

“The sell-by dates got shortened because of the supply chain,” Durrani said. “People were also making fewer trips to the store, so items were sitting on the shelf for quite a while.”

According to the Natural Resources Defense Council (NRDC), up to 40% of all food in the U.S. goes uneaten, with 87% of food waste coming from fresh vegetables, fruit, and bread.

“A lot of folks are really conscious of [food waste] now—looking at their grocery bills, looking at how much they really throw away, looking at what they keep. Frozen has become a go-to in terms of reducing that problem,” Durrani explained.

Hungry for more grocery news? Check out It’s Cheaper Than Ever To Get A Costco Membership Right Now.

Kristen Warfield

Kristen Warfield is the weekend editor for Eat This, Not That! and is a graduate of SUNY New Paltz’s journalism program in the Hudson Valley region of New York. Read more