Introduction
Texas Roadhouse, the popular American steakhouse chain, recently opened its biggest location in the world in the city of Dubai. This new restaurant is the first of its kind in the Middle East and is sure to be a hit with locals and tourists alike. The restaurant features a large dining area, a full bar, and a variety of menu items that are sure to please everyone. With its unique atmosphere and delicious food, Texas Roadhouse is sure to be a popular destination in Dubai.
Texas Roadhouse Opens Its Biggest Location in the World
Texas Roadhouse, the popular American steakhouse chain, has opened its biggest location in the world in the city of Houston, Texas. The new restaurant is located in the heart of the city and is the largest Texas Roadhouse in the world. The restaurant is over 10,000 square feet and can seat up to 500 guests.
The restaurant features a full-service bar, a large dining room, and a private dining area. The menu includes all of the classic Texas Roadhouse favorites, such as steak, ribs, chicken, and burgers. The restaurant also offers a variety of sides, salads, and desserts.
The restaurant is the latest addition to the Texas Roadhouse family, which has over 500 locations in the United States and Canada. The chain is known for its casual atmosphere and its commitment to providing quality food and service.
The opening of the new restaurant is a major milestone for the chain and is a testament to its commitment to providing customers with an enjoyable dining experience. The restaurant is sure to be a popular destination for locals and visitors alike.
If you’ve ever been to a Texas Roadhouse—and it’s something every steak-lover should do at least once—you’ll know the biggest issue the chain faces is space. Trying to go to a Texas Roadhouse at primetime on a Friday or Saturday night is like heading into Times Square on New Year’s Eve: foolish at best. The chain is fully aware of this major drawback and is addressing it at its latest restaurant, which is its biggest location yet.
The new Texas Roadhouse in Lubbock, Texas, which opened for business on Feb. 8, replaces another location in the same area that stood for over 20 years. “It’s bigger than the one we had before, it’s frankly the largest Texas Roadhouse in the world right now,” Mike Smith, managing partner at Texas Roadhouse Lubbock, told EverythingLubbock.com.
What’s bigger? Everything! The new location has over 200 parking spaces, 20% more table space, and a larger kitchen. The chain even expanded the waiting area which gets a lot of action at busy Texas Roadhouse locations. “We do have a new waiting area… It’s bigger than what we’ve ever had before.” Smith said. A larger waiting area could be the perfect opportunity for the restaurant to sell some cocktails to the waiting crowd. The chain, whose discounted steaks are the draw, makes most of its money on higher price cocktails and upselling.
A report from a local news station also said that the location has a heated patio, which makes sense considering that customers waiting for a table at Texas Roadhouse often spill out into the area outside the restaurant. No word on what sorts of entertainment the new space has but some outdoor spaces at Texas Roadhouse have games like Cornhole to keep the waiting guests happy.
The location also has a new addition that Texas Roadhouse started testing in new restaurants in 2020, after the pandemic decimated business: a drive-thru. Upgrading old locations seems to be in the plans for the chain that set its sights last year on increasing its current 526-restaurant footprint to 900 locations.
The chain was the fourth largest casual-dining chain in terms of units in the United States in 2021, but it pulled in average unit volumes of over $6 million—the highest in the casual-dining segment. Texas Roadhouse doesn’t seem to be slowing down and is on track to become the country’s largest casual dining chain.
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