Introduction
Subway, the world’s largest restaurant chain, is experiencing record sales due to its new sandwiches. The new sandwiches, which feature fresh ingredients and unique flavors, have been a hit with customers. Subway has seen an increase in sales across the board, with customers ordering more sandwiches, sides, and drinks. This is great news for Subway, as it shows that customers are responding positively to the new menu items. In this article, we will explore how Subway’s new sandwiches are driving record sales. We will look at the ingredients, flavors, and marketing strategies that have made these sandwiches so popular. Finally, we will discuss how Subway can continue to capitalize on this success.
Subway’s New Sandwiches Are Causing Record Sales
Subway has recently released a new line of sandwiches that have been causing record sales. The new sandwiches are made with fresh ingredients and are packed with flavor. Customers are raving about the new sandwiches and are coming back for more.
The new sandwiches are made with fresh-baked bread, premium meats, and fresh vegetables. The sandwiches are also made with Subway’s signature sauces, which add a unique flavor to the sandwiches. Customers are loving the new sandwiches and are coming back for more.
Subway’s new sandwiches have been a hit with customers. The sandwiches are made with fresh ingredients and are packed with flavor. Customers are raving about the new sandwiches and are coming back for more. Subway’s new sandwiches are causing record sales and are helping the company to grow.
Subway’s new sandwiches are a great addition to the menu. The sandwiches are made with fresh ingredients and are packed with flavor. Customers are loving the new sandwiches and are coming back for more. Subway’s new sandwiches are causing record sales and are helping the company to grow.
Subway’s new sandwiches are a great way to enjoy a delicious meal. The sandwiches are made with fresh ingredients and are packed with flavor. Customers are loving the new sandwiches and are coming back for more. Subway’s new sandwiches are causing record sales and are helping the company to grow.
After being embroiled in controversy surrounding the quality of its food, Subway has managed to make its sandwiches draw crowds again.
While last year’s Eat Fresh, Refresh campaign introduced a range of upgraded ingredients, this year’s Subway Series brought a whole new way of ordering subs at America’s largest sandwich chain. And according to the company, those recent changes are proving to be major sales drivers.
In a recent press release, Subway revealed that its same-store sales climbed by 8.4% in Q3, rising to nearly 11% in September compared to the same period in 2021. The sandwich chain cites its new sandwich options as the impetus behind this growth.
RELATED: This Better-Burger Chain Doubles Down on Quality Ingredients
Released in July, the Subway Series features 12 signature sandwiches that are grouped under four different categories: Cheesesteaks, Italianos, Chicken, and Club. Each category includes three sandwiches that can be ordered by name or number, replacing Subway’s previous customization-focused ordering system.
“The results from the Subway Series launch and the positive reaction from guests and franchisees demonstrates that our transformation strategy is working,” Trevor Haynes, President of Subway North America, said in the company’s press release.
The debut of the Subway Series is the sandwich chain’s most significant menu update since the introduction of the Eat Fresh, Refresh campaign in July of last year. This refresh—which called for more than 20 menu updates, including new ingredients and sandwiches—turned out to be a major success as well, with Subway’s August 2021 earnings being the highest the company had seen since 2013.
Sign up for our newsletter!
Subway’s same-store sales during the Subway Series’ eight-week launch period increased by 7.4% when compared to the eight-week launch period of Eat Fresh, Refresh.
However, according to Restaurant Business Online, sales increased by more than 12% for the chains more successful restaurants (the top 75%), which means Subway still has a significant number of underperforming locations in its portfolio.
Many of those locations are still facing post-pandemic traffic challenges, such as the units in Walmart stores, office parks, urban areas, and on college campuses.
Brianna Ruback