Introduction
Starbucks is set to open a Reserve location in the iconic Empire State Building in New York City. This new location will be the first of its kind in the city and will offer customers a unique experience with specialty coffee drinks and exclusive merchandise. The Reserve location will feature a variety of coffee and tea drinks, as well as a selection of food items. Customers will also be able to purchase exclusive merchandise, such as mugs, tumblers, and other items. This new location is sure to be a hit with coffee lovers and tourists alike.
Starbucks to Open Reserve Location in Empire State Building
Starbucks is taking its Reserve brand to new heights with the announcement that it will open a Reserve location in the iconic Empire State Building in New York City. The new location will be the first of its kind in the building, and will offer customers a unique experience with its specialty coffee and tea offerings.
The new Reserve location will be located on the ground floor of the Empire State Building, and will feature a variety of specialty coffees and teas, as well as a selection of food items. Customers will be able to enjoy their drinks in a comfortable, modern atmosphere, with seating for up to 40 people. The location will also feature a full-service barista bar, where customers can order their drinks and watch as they are prepared.
The new Reserve location is part of Starbucks’ ongoing effort to expand its presence in New York City. The company has already opened several Reserve locations in the city, including one in the Flatiron District and another in the Financial District. The new location in the Empire State Building will be the first of its kind in the building, and is sure to be a popular destination for coffee lovers.
The new Reserve location is expected to open in the spring of 2021, and will be open seven days a week. Starbucks is also planning to open a Reserve Roastery in the Empire State Building in the near future, which will offer customers an even more immersive experience with its specialty coffees and teas.
Starbucks’ Reserve locations offer customers a unique experience with its specialty coffees and teas, and the new location in the Empire State Building is sure to be a popular destination for coffee lovers. With its modern atmosphere and full-service barista bar, the new Reserve location is sure to be a hit with customers.
America’s favorite coffee shop is going all out with a brand new location. Think cocktails, mixology classes, tasting flights, and other unique experiences. All of these perks are coming to a 23,000-square-foot, three-floor Starbucks Reserve location, slated to open on November 16 in New York City’s Empire State Building.
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And what would a Starbucks Reserve be without its selection of boozy beverages? Not only will fans be able to order classic, signature, and coffee-inspired cocktails, but they will also have the chance to make the drinks themselves.
That’s because the store is offering several in-house experiences, such as small ticketed group classes led by both baristas and mixologists, who will teach participants how to create different coffee and alcoholic beverages. Customers can also try various menu items by ordering tasting flights, in addition to food pairings provided by Princi—Starbucks Reserve’s exclusive food purveyor.
While this is the first Reserve to open in the Empire State Building, Starbucks has operated stores in the famous skyscraper since 2008. The new location will be the second New York City-based Reserve, joining five other Reserve Roasteries in Seattle, Shanghai, Milan, Tokyo, and Chicago.
“For almost three decades we have grown alongside the city of New York, where people from around the world gather to connect, explore, and share ideas,” Mark Ring, SVP of U.S. retail at Starbucks, said in a statement. “The Starbucks Reserve Empire State Building store will bring people together in this diverse and dynamic city over incredible coffee and food experiences that celebrate human connection, which is at the heart of the Starbucks Experience.”
Brianna Ruback