Introduction
Burger King is one of the most popular fast food chains in the world, and it’s no surprise that they are constantly making changes to their menu. Unfortunately, some of these changes are not always welcomed by customers. Recently, select Burger King locations have announced that they will be implementing a disappointing menu change that has left many customers feeling frustrated. In this article, we will discuss what this menu change is and why it is so disappointing. We will also provide some tips on how to make the most of the new menu and offer some alternatives for those who are not happy with the change.
Select Burger King Locations Will Soon Implement This Disappointing Menu Change
Burger King fans, prepare to be disappointed. The fast-food chain is making a major menu change that will affect select locations across the country.
According to Eat This Not That, Burger King is removing some of its most popular items from the menu. The items being removed include the Bacon King Sandwich, the Double Quarter Pound King, and the Original Chicken Sandwich.
The move is part of Burger King’s effort to simplify its menu and focus on its core offerings. The chain is also introducing new items, such as the Impossible Whopper and the Impossible Croissan’wich.
The changes will take effect in select locations starting in April. Burger King has not yet revealed which locations will be affected.
The news has been met with disappointment from Burger King fans, who are lamenting the loss of some of their favorite menu items. However, the chain is hoping that the new items will be enough to make up for the loss.
It remains to be seen how customers will react to the changes, but one thing is for sure: Burger King fans will have to adjust to a new menu.
More expensive Whoppers, fewer value deals, and new menu cuts are just some of the recent changes Burger King has implemented as part of its sales-boosting strategy. And now, you can add another menu tweak to that list, one that will likely further disappoint customers.
For more fast-food news, check out 8 Worst Fast-Food Burgers to Stay Away From Right Now.
Carrols Restaurant Group, a franchisee that operates some 7,000 Burger King restaurants across the country, said it’s going to cut down the number of chicken nuggets that come in an order. Instead of the usual 10, customers will now get eight for the same price, according to CNN.
The move comes as an alternative to raising chicken nugget prices due to inflation, although Carrols confirmed some menu items will get more expensive this year. And the company isn’t the only one—Domino’s recently announced it won’t be raising its prices, but it will be removing the long-standing $7.99 carryout deal from in-store purchases, as well as reducing the number of chicken wings that come with it from 10 to eight.
In a recent earnings call, Burger King’s parent company said it continues to move away from value offers and will instead focus on presenting its most popular sandwich, the Whopper, as a premium product.
For one, the Whopper will be removed from the Two for $5 value deal, and will instead become the focal point of the chain’s refreshed menu. Burger King plans on marketing the Whopper better, adding new extensions and variations to it, and being more strategic about discounting it.
“While we always strive to provide excellent value for money on a full menu basis, going forward, we will be purposeful and targeted when we choose to promote this iconic asset,” said Tom Curtis, President of Burger King for US and Canada.
Additionally, Burger King plans on simplifying its operations by cutting menu items like sundaes, whipped toppings, and chocolate milk, and streamlining the way some of its most popular sandwiches are prepared.
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