Introduction
Ronzoni, the iconic Italian-American pasta brand, has recently announced that it has discontinued its pastina product line. This news has been met with shock and disappointment from many of its loyal customers, who have been enjoying the product for decades. Pastina is a small, star-shaped pasta that is often used in soups and other dishes. It is a staple in many Italian-American households, and its absence will be felt by many. This article will explore the reasons behind the discontinuation of Ronzoni’s pastina, as well as the impact it will have on the brand and its customers.
Ronzoni Has Discontinued Its Pastina
Ronzoni, the popular Italian pasta brand, has recently announced that it has discontinued its pastina product. Pastina is a small, star-shaped pasta that is often used in soups and other dishes. It has been a staple of the Ronzoni brand for many years.
The company has cited a decline in sales as the reason for discontinuing the product. It is believed that the rise of other pasta shapes, such as penne and fusilli, have taken away from the popularity of pastina. Additionally, the company has stated that it is focusing on other products that are more in line with current trends.
Ronzoni has been a staple of Italian cuisine for over a century. It is known for its high-quality pasta products, which are made with durum wheat semolina. The company has been a leader in the pasta industry for many years, and its products are widely available in supermarkets and other stores.
The discontinuation of pastina is a major blow to the Ronzoni brand. Many people have grown up eating the small pasta, and it has been a part of many family recipes. While the company has stated that it is focusing on other products, it is likely that many people will miss the small pasta.
Ronzoni has been a leader in the pasta industry for many years, and its products are widely available in supermarkets and other stores. While the discontinuation of pastina is a major blow to the brand, it is likely that the company will continue to produce high-quality pasta products for many years to come.
The next time you go grocery shopping, the pasta shelves are going to be slightly less full. That’s because one classic Italian comfort food just got the ax.
Ronzoni’s Pastina No. 155, the tiny, kid-friendly star-shaped noodle commonly used in Italian wedding soup, has been discontinued, according to Snopes. Tipped off by readers to the pasta’s recent disappearance, the fact-checking website reached out to Ronzoni only to confirm on Dec. 29 that its demise was, in fact, true. (Tasting Table also reported the news this week.)
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8th Avenue Food & Provisions, the consumer products holding company that acquired Ronzoni in May 2021, emailed Snopes a statement explaining how the pastina’s “unique small size and star-shape required specialized production from a third-party manufacturer,” adding that the company’s long-term manufacturer would stop making the product in January 2023.
“We have been unable to identify a viable, new manufacturer who could make Pastina in the same shape, size and standards that Ronzoni customers have come to expect from this comforting classic,” 8th Avenue wrote.
Ronzoni also shared the news on social media on Jan. 3—and fans weren’t happy, to say the last.
“I’m so sad about this! This is a lifetime of Italian medicine going away forever!,” one person wrote on Twitter. “I’ll never buy your pasta again. This is a disgrace,” another one added.
Instagram was abuzz, as well, with nearly 130 users commenting on the announcement. One Instagrammer wrote, “This is not how we wanted to start 2023 Ronzoni! ?.” Someone else said, “That is the worst news ever. Absolutely devastating!”
The Mambo Italiano Facebook page even started a petition to bring back the beloved pasta. So far, it has more than 2,000 signatures.
Prior to the discontinuation’s official announcement, an earlier statement emailed to customers after Christmas had a different explanation for the pastina’s discontinuation.
The previous statement read: “At one time, we manufactured this product. Unfortunately, there were insufficient sales to support continued production and it has been discontinued.”
Snopes speculated that customer support representatives who issued the statement may not have received all of the facts at that point in time.
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Brianna Ruback