Introduction
Roku and DoorDash have recently announced a new partnership that will allow DoorDash to run shoppable ads on Roku TV. This new partnership will allow viewers to purchase products directly from their TV, making it easier than ever to shop from the comfort of their own home. With this new partnership, Roku and DoorDash are hoping to revolutionize the way people shop and make it easier for viewers to find the products they need. This new partnership will also provide a new way for advertisers to reach their target audience and increase their sales.
Roku and DoorDash Will Run Shoppable Ads On Your TV
Roku and DoorDash have announced a new partnership that will bring shoppable ads to your TV. The two companies are teaming up to create a new type of ad experience that will allow viewers to purchase products directly from their TV. This is the first time that a streaming platform and a delivery service have come together to create a shopping experience on TV.
The new ads will be available on Roku’s streaming platform and will feature products from DoorDash’s restaurant partners. Viewers will be able to purchase the products directly from their TV, without having to leave the comfort of their couch. The ads will also feature exclusive discounts and offers from DoorDash’s restaurant partners.
Roku and DoorDash are hoping that this new ad experience will help to drive more sales for their partners. By making it easier for viewers to purchase products directly from their TV, the companies are hoping to increase engagement and sales. This could be a great way for restaurants to reach a larger audience and drive more sales.
This new partnership is just the latest example of how streaming platforms and delivery services are teaming up to create new experiences for viewers. As streaming continues to grow in popularity, companies are looking for new ways to engage viewers and drive sales. This new ad experience from Roku and DoorDash could be the start of something big.
Do you ever watch TV and suddenly get hit with all sorts of food cravings? Or maybe interrupted by the thought of everything you need to buy at the supermarket this week? One major streaming service is here to bring you ever closer to never having to leave your couch while fulfilling all your food needs.
Thanks to Roku, there’s now a new way to purchase both groceries and takeout while you’re streaming your favorite show or movie. The company just announced that it has joined forces with delivery service DoorDash as part of a multi-year partnership that will bring shoppable TV ads to the streaming platform.
Here’s how it works: DoorDash merchant partners—like grocery stores and restaurants—can run these interactive ads directly on Roku. The viewers can click on them and they will receive an SMS or email that will direct them to the DoorDash app to complete the purchase. Customers must have a DoorDash account to complete the order.
While the grocers that will be purchasing the shoppable ads have yet to be revealed, Wendy’s is the first restaurant that’s doubling down on shoppable ads on Roku and will run them from Feb. 7 to March 12. Through this promotion, Roku users will receive $5 off their Wendy’s orders of at least $15.
“Streaming and delivery just go together, which is why we’re making it easier than ever for Roku users to order their favorite food right from their TV,” Gidon Katz, president of consumer experience at Roku, said in a statement.
Through this partnership, new and existing Roku users will also receive six months of complimentary DashPass, DoorDash’s membership program that waives delivery fees on eligible orders from restaurants, grocery, convenience, and retail stores nationwide. After the six-month mark, DashPass will cost $9.99 per month. However, DashPass users who have signed up for a trial or paid subscription within the last six months are not eligible for this offer.
This isn’t the first time Roku has entered the grocery space via shoppable ads. Back in June, the streaming service partnered with Walmart to allow consumers to buy items directly on their TV.
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Brianna Ruback