Introduction
Popeyes, the popular American fast-food chain, is planning to open 300 restaurants in France over the next five years. This move is part of the company’s global expansion strategy, which has seen it open more than 3,000 restaurants in 25 countries since its founding in 1972. The chain is known for its signature fried chicken, which is made with a unique blend of spices and served with a variety of sides. Popeyes is hoping to capitalize on the growing demand for fast-food in France, which is expected to reach €20 billion by 2022. The chain is also looking to tap into the country’s love of fried chicken, which is a popular dish in France. With its unique flavor and variety of sides, Popeyes is sure to be a hit with French diners.
Popeyes Is Planning to Eventually Open 300 Restaurants in France
Popeyes, the popular American fast-food chain, is planning to open 300 restaurants in France over the next five years. The chain, which is owned by Restaurant Brands International, already has more than 3,000 locations in the United States and Canada.
The chain is planning to open its first restaurant in France in 2021, with the goal of having 300 locations by 2026. The restaurants will be located in major cities such as Paris, Lyon, and Marseille. Popeyes is also planning to open locations in smaller cities and towns throughout the country.
Popeyes is hoping to capitalize on the growing demand for American-style fast food in France. The chain is known for its fried chicken, which is a popular menu item in the United States. The chain also offers a variety of other menu items, including sandwiches, wraps, and sides.
Popeyes is not the only American fast-food chain that is expanding into France. Burger King, which is also owned by Restaurant Brands International, is planning to open more than 100 locations in the country over the next five years. McDonald’s, which has been in France since the 1980s, is also planning to open more locations in the country.
Popeyes is hoping that its expansion into France will help it to become a global brand. The chain is already popular in the United States and Canada, and it is hoping to replicate that success in France and other countries around the world.
Although there are no current Popeyes locations in France, the company sees a whole lot more fried chicken being sold in the European country by 2030. Major expansion plans have been promised to locals, Forbes reports, with an estimated goal of 300 restaurants in France when all is said and done.
There have been subtle hints coming from Popeyes France’s Instagram page, insinuating that Paris will be the first city to open a restaurant location on January 31, 2023. However, the official website has yet to put out a public announcement or press release and also has not shared what will be available on the European menu (outside of the famous Louisiana-style fried chicken).
Back in 2021, Popeyes teamed up with France’s largest restaurant group, Napaqaro, in order to franchise throughout France and its small neighboring country Monaco over the next several years.
Technically, the chain’s European invasion has already begun; Popeye’s has already opened up 17 U.K. locations—with a combination of full-service sit-down restaurants, ghost kitchens, and the first drive-thru, and five new stores currently in the works for 2023.
The successful move to the U.K. and other countries such as Spain, Switzerland, and Turkey has inspired positive reviews and reportedly happy customers.
Popeye’s plans to continue its work ethic and food quality standards implemented in the UK when the establishment finally puts roots down in France. “With 100% of our chickens born and raised in France, natural ingredients sourced locally, and proprietary family recipes, Popeyes in France will aspire to be at the forefront in leading [quick-service restaurant] towards utilizing sustainable and responsibly sourced ingredients wherever possible,” Jocelyn Olive, the President and CEO of Napaqaro said in a previous article.
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Jordan Summers-Marcouillier