Introduction
Pepsi has just launched a new soda to replace Sierra Mist, and it’s sure to be a hit with soda lovers everywhere. The new soda, called Mist Twst, is a refreshing blend of lemon-lime flavor with a hint of real sugar. It’s a great alternative to traditional sodas, and it’s sure to be a hit with those looking for something a little different. With its light, crisp taste, Mist Twst is sure to be a hit with both adults and kids alike. So if you’re looking for a new soda to try, give Mist Twst a try and see what you think!
Pepsi Just Launched a New Soda To Replace Sierra Mist
Pepsi has just announced the launch of a new soda to replace Sierra Mist. The new soda, called Mist Twst, is a citrus-flavored soda that is made with real sugar and natural flavors. The new soda is available in both regular and diet versions.
Mist Twst is Pepsi’s first new soda in over a decade. The company has been focusing on its core brands, such as Pepsi, Mountain Dew, and Diet Pepsi, in recent years. However, the company is now looking to expand its portfolio with the launch of Mist Twst.
The new soda is being marketed as a healthier alternative to other sodas on the market. It contains no artificial sweeteners, colors, or preservatives. It also has fewer calories than other sodas, with just 60 calories per 12-ounce can.
Pepsi is hoping that Mist Twst will be a hit with consumers. The company is already running a promotional campaign to get the word out about the new soda. The campaign includes television commercials, print ads, and social media posts.
It remains to be seen if Mist Twst will be able to compete with other sodas on the market. However, Pepsi is confident that the new soda will be a success. Only time will tell if Mist Twst will be able to replace Sierra Mist as the go-to citrus-flavored soda.
Out with the old, in with the new. That’s the approach PepsiCo is taking to better position itself within the lemon-lime soda category.
On Jan. 11, the soda giant announced the release of Starry, a caffeine-free, lemon-lime-flavored soda that will replace the brand’s 24-year-old Sierra Mist.
Now available in both original and zero-sugar varieties at retailers nationwide, Starry was created to have a stronger presence against Sprite. According to CNN, Sierra Mist’s share of the soda market barely surpassed a tenth of 1% and has been decreasing for at least the past five years. At the same time, Sprite’s share has climbed to almost 8%.
“At PepsiCo, we are hyper-focused on consumer centric innovation, and we know there’s a strong demand for lemon lime flavored soda with the category continuing to accelerate,” Greg Lyons, chief marketing officer at PepsiCo Beverages North America, said in a statement. “With one product dominating the category, consumers deserve another option…one that hits different. Starry is bright, optimistic, and rooted in culture and fun.”
In terms of the new soda’s flavor, a representative from PepsiCo told TODAY.com that Starry features “higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, cleaner, crisp finish than Sierra Mist.”
In the company’s statement, Danielle Barbaro, vice president of research and development at PepsiCo Beverages North America, added that Starry’s has “the perfect balance of lemon lime flavor and sweetness compared to the competition.”
Setting itself apart even further, Starry is being geared toward younger consumers, as evidenced by the soda’s tagline, “Starry Hits Different,” which features internet slang popular among the Gen Z crowd.
Going forward, Starry plans to roll out a national TV commercial, 360 digital and social content, as well as large-scale sports, culture, and entertainment partnerships.
Sierra Mist and Starry aren’t PepsiCo’s only lemon-lime-flavored sodas. The company previously sold Slice, a line of fruit-flavored soft drinks that was launched in 1984 and discontinued between the late 2000s or early 2010s. Prior to this, PepsiCo test marketed Storm from 1998 to 2000 and debuted Teem in 1959 before giving it the axe in 1984.
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Brianna Ruback