Introduction
Pepsi has just brought back its Peeps-flavored soda for a limited time, and it’s sure to be a hit with fans of the classic marshmallow treat. The soda, which was first released in 2020, is a combination of the classic Pepsi flavor and the sweet, sugary taste of Peeps. It’s a unique and delicious combination that’s sure to be a hit with fans of both Pepsi and Peeps. So if you’re looking for a unique and tasty treat, look no further than Pepsi’s Peeps-flavored soda.
Pepsi Just Brought Back Its Peeps-Flavored Soda
Pepsi has just announced the return of its popular Peeps-flavored soda. The limited-edition soda, which was first released in 2019, is back for a limited time only.
The soda is flavored with marshmallow and strawberry, and it has a bright pink hue. It’s the perfect way to get into the Easter spirit.
The soda is available in 12-ounce cans and 20-ounce bottles. It’s available at select retailers nationwide, so you’ll have to check your local store to see if it’s in stock.
If you’re looking for a unique way to celebrate Easter this year, this Peeps-flavored soda is definitely worth a try. It’s sure to be a hit with kids and adults alike.
Just weeks after launching an upgraded version of Pepsi Zero Sugar and premiering its new lemon-lime flavored soda, Starry, PepsiCo is offering consumers yet another soft drink option.
Although spring is over a month away, the soda giant is already gearing up for the season with a long-anticipated beverage release. In collaboration with the popular marshmallow treat brand Peeps, Pepsi just dropped its Peeps-flavored soda, which is now available for a limited time at retailers nationwide.
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According to a press release, the seasonal drink—dubbed “Pepsi X Peeps”—pairs “the refreshing taste of Pepsi cola with the classic sweet Peeps Marshmallow flavor consumers know and love.”
Pepsi first introduced its Peeps-flavored soda back in 2021. However, only 3,000 consumers gained access to the beverage by winning Pepsi’s #HangingWithMyPEEPS sweepstakes—a contest that invited fans to share photos of themselves enjoying their favorite springtime activities on social media.
Pepsi called the soft drink’s original debut “unforgettable,” noting that the Peeps-flavored soda “was even sold for hundreds of dollars on the secondary market.”
To ramp up the fun on the now-widely available soda, Pepsi and Peeps are kicking off another contest—but this time, it’s through a virtual egg hunt on Snapchat. To participate, consumers can scan their Pepsi x Peeps can or bottle with the co-branded augmented reality (AR) Snapchat lens to unlock prizes, such as exclusive Pepsi X Peeps merchandise and a spring trip for two people.
“We couldn’t be more excited to reignite our partnership with Peeps, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” Katelyn Meola, Pepsi’s director of brand marketing, said in the company’s press release. “The collaboration is truly unparalleled–a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and Peeps lovers all over the country. Since only a few fans were able to get their hands on the coveted cans last time, we’re thrilled to give everyone across the country the chance to indulge in Pepsi x Peeps this time around.”
Fans can now purchase 7.5-ounce mini-can multipacks and 20-ounce bottles using Pepsi’s product locator.
Peeps isn’t the first brand Pepsi has tapped to launch new flavors. Last March, the soda company joined forces with iHop to sell a maple syrup-flavored cola. Prior to this, Pepsi unveiled a Cracker Jack-flavored soda in partnership with the snack food brand.
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Brianna Ruback