Introduction
Panera Bread is one of the most popular fast-casual restaurants in the United States. Recently, they have been testing a new voice-order technology that allows customers to order their food using voice commands. This technology is designed to make ordering food faster and more convenient for customers. It is also expected to reduce wait times and improve customer service. This article will discuss the details of this new technology and how it could potentially benefit customers.
Panera Is Testing a New Voice-Order Technology
Panera Bread is testing a new voice-order technology that will allow customers to place orders using their voice. The technology, which is being tested in select locations, is designed to make ordering food easier and faster for customers. Customers can simply say what they want to order and the technology will take care of the rest.
The technology is powered by artificial intelligence and natural language processing, which allows it to understand what customers are saying and accurately place their orders. The technology is also integrated with Panera’s existing ordering system, so customers can pay for their orders using their preferred payment method.
Panera is hoping that the new technology will make ordering food more convenient for customers and help reduce wait times. The company is also hoping that the technology will help reduce the number of mistakes that can occur when taking orders over the phone or in person.
Panera is currently testing the technology in select locations and plans to roll it out to more locations in the near future. The company is also exploring other ways to use the technology, such as allowing customers to customize their orders or receive personalized recommendations.
One speedy fast-casual chain is about to get even faster. Less than a year after unveiling its “next-generation” restaurant prototype, Panera is rolling out yet another innovation.
The bakery cafe chain announced that it is currently testing OpenCity’s AI-powered voice-ordering technology, called Tori, at two drive-thru locations in the greater Rochester, N.Y. area—one in Greece and another in Webster.
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To place an order, customers can simply pull up to the drive-thru speaker and speak to Tori. Panera employees will be available to assist as needed and to take payments for the orders.
According to the company, the implementation of the new ordering technology aims to reduce wait times, streamline order accuracy, and help employees focus on food preparation.
“The potential of AI drive-thru technology is incredibly exciting for us—we are eager to evaluate the performance of these tests and the possibility of expanding this technology in additional bakery-cafes,” Debbie Roberts, EVP and Chief Operating Officer of Panera Bread, said in a statement.
The deployment of Tori is one of several tech-forward moves Panera has made in recent months. In June, the bakery chain opened its first digital-only takeout location, Panera To-Go, on Chicago’s North Side. The store does not have a dining room, and three other locations are planned for Washington D.C. and California.
In April, Panera revealed that two of its restaurants will be testing Miso Robotics’ CookRight Coffee Technology, which uses artificial intelligence to monitor coffee volume, temperature, brewing time, and customer demand.
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Panera isn’t the only fast-food chain to tap into the potential of voice ordering. In June of 2021, McDonald’s began testing voice recognition systems at 24 locations in the Chicago area. While McDonald’s hasn’t disclosed whether this technology will be launching nationally, restaurant industry analyst Peter Saleh told QSR Magazine that he expects voice ordering systems to “continue to evolve and, perhaps be ready for broader adoption later in the year.”
Brianna Ruback