Nutella Just Launched 2 New Products in the U.S.

By Ghuman

Introduction

Nutella, the beloved hazelnut spread, has just launched two new products in the United States. Fans of the iconic spread can now enjoy Nutella B-Ready and Nutella & Go. Both products offer a delicious and convenient way to enjoy the classic Nutella flavor. Nutella B-Ready is a crispy wafer filled with Nutella, while Nutella & Go is a snack pack that includes a breadstick and a portion of Nutella. With these two new products, Nutella lovers can now enjoy the classic flavor in a variety of ways.

Nutella Just Launched 2 New Products in the U.S.

Nutella, the beloved hazelnut spread, has just launched two new products in the United States. The new products, Nutella B-Ready and Nutella & Go, are sure to be a hit with Nutella fans everywhere.

Nutella B-Ready is a crispy wafer filled with Nutella. It’s a great snack for on-the-go, and it’s perfect for those who want a quick and easy treat. The wafer is made with wheat flour, sugar, and vegetable oil, and it’s filled with the classic Nutella hazelnut spread.

Nutella & Go is a convenient snack pack that includes a package of pretzel sticks and a small container of Nutella. It’s perfect for those who want a quick and easy snack that’s both sweet and salty. The pretzel sticks are made with wheat flour, sugar, and vegetable oil, and the Nutella is the same classic hazelnut spread.

These two new products are sure to be a hit with Nutella fans everywhere. Whether you’re looking for a quick snack on-the-go or a sweet and salty treat, Nutella has you covered.

Whether spread on a slice of toast, served with fresh fruit, or drizzled onto a crêpe, there are countless ways to enjoy Nutella. (Not to mention scooping it straight out of the jar.) And now, there are two additional channels for indulging in the iconic chocolate hazelnut spread.

To celebrate the fan-created holiday, World Nutella Day, which is held on Feb. 5, the brand is dropping two new products in the United States. While both items are totally new to Americans, they are “already beloved by thousands across the world,” according to a press release from producer Ferrero North America.

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The first item, Nutella B-Ready, features a light, crispy wafer shell filled with Nutella and puffed wheat crisps. Designed to be an easy, on-the-go treat, the individually wrapped, bar-shaped snack will be available in a 2-count pack for around $1.89, or a 6-count pack for about $3.99 at major retailers. A 36-count pack will be offered at major club stores for a suggested retail price of $13.99 later this spring.

The second chocolate hazelnut product, Nutella Biscuits, consists of crunchy golden cookies filled with creamy Nutella. Bearing a slight resemblance to a sandwich cookie, each biscuit is embossed with an “n”-stamped heart. The cookies will be available in a 20-count resealable bag for around $4.79. If your mouth is already watering, both new items can be purchased nationwide and online starting this month,

nutella b-ready and biscuits
Courtesy of Ferrero North America

Nutella B-Ready and Nutella Biscuits are the company’s first new products to come to the U.S. in 11 years. Back in 2012, the hazelnut spread brand released Nutella & GO!—a portable snack pack with a serving of Nutella on one side and breadsticks on the other. The line also includes pretzels and multigrain breadsticks with oats and blueberries, with the latter making its debut in 2021.

“We are thrilled to be launching Nutella B-Ready and Nutella Biscuits in the U.S., two products that have already received love and accolades across the globe,” Noah Szporn, senior vice president of spreads at Ferrero North America, said in a statement. “In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our U.S. portfolio and give our loyal fans two new ways to enjoy their favorite hazelnut spread.”

Nutella’s latest snack offerings aren’t the only new options you’ll be coming across in the cookie aisle. Last week, Oreo announced announced its newest limited-time flavor. Aptly named “The Most Oreo Oreo,” the new cookie features two chocolate wafers sandwiching “Most Stuf” levels of creme with ground-up Oreo pieces mixed in.

Brianna Ruback

Brianna is the Editorial Assistant at Eat This, Not That! She attended Ithaca College, where she graduated with a degree in Journalism and a minor in Communication Studies. Read more about Brianna