Michelob Ultra Is Debuting a First-of-Its-Kind Hard Seltzer

By Ghuman


Michelob Ultra, the popular light beer brand, is introducing a new product to the market: a hard seltzer. This is the first of its kind, and it promises to be a refreshing and low-calorie alternative to traditional beer. The hard seltzer is made with natural ingredients and contains only 95 calories per 12-ounce serving. It also has a low ABV of 4.2%, making it a great choice for those looking for a lighter option. With its unique flavor and low calorie count, Michelob Ultra’s hard seltzer is sure to be a hit with beer drinkers and health-conscious consumers alike.

Michelob Ultra Is Debuting a First-of-Its-Kind Hard Seltzer

Michelob Ultra is shaking up the hard seltzer market with the launch of its new product, Michelob Ultra Organic Seltzer. The first-of-its-kind hard seltzer is made with USDA-certified organic ingredients and contains only 95 calories and 2.6 grams of carbohydrates per 12-ounce serving.

The new hard seltzer is available in three flavors: Peach Pear, Cucumber Lime, and Mango. Each flavor is made with organic ingredients, including real fruit juice, and is free from artificial colors, flavors, and sweeteners.

“We’re excited to introduce Michelob Ultra Organic Seltzer to the hard seltzer category,” said Azania Andrews, Vice President of Michelob Ultra. “We’ve created a product that is not only delicious and refreshing, but also made with organic ingredients. We believe this will be a game-changer for the hard seltzer category.”

The new hard seltzer is available in 12-packs of 12-ounce cans and is now available in select markets. Michelob Ultra Organic Seltzer is expected to be available nationwide by the end of the year.

Gross sales of exhausting seltzer spiked in report quantities final yr, hitting over $100 million in Could, in response to knowledge advertising firm Nielsen. Firms like Coca-Cola, Corona, and extra launched their very own in makes an attempt to get a share of the massive inflow of latest followers. A beer model is becoming a member of them, however with a twist… Not of lemon or lime, however of pure substances. Meet Michelob Extremely Natural Seltzer!

The cucumber lime, spicy pineapple, and peach pear exhausting seltzers might be on grocery retailer cabinets later in January, the corporate just lately introduced. And in contrast to the opposite choices sitting subsequent to them on cabinets, Michelob Extremely Natural Seltzer is the primary of its sort within the U.S. to be USDA licensed natural. (For extra on staying wholesome, listed below are The 7 Healthiest Meals to Eat Proper Now.)

It has no carbs, no sugar, and solely 80 energy. It is also “filtered six occasions to take away impurities” and remove any “synthetic aftertaste,” in response to a press launch. Three extra flavors are set to debut later this yr. The primary three might be obtainable in 12- and 24-packs of 12-ounce cans, in addition to in a 25-ounce can.

In 2018, the corporate launched the primary USDA licensed natural beer. Now the Michelob Extremely Natural Seltzer is the primary licensed natural exhausting seltzer among the many main alcohol corporations like Anheuser-Busch, Molson Coors, Heineken, the Sierra Nevada Brewing Firm, and extra. One other model with licensed natural seltzers is named Maha, but it surely’s not obtainable nationwide.

Till the Michelob selection is offered, We Tasted the High 6 Spiked Seltzers, and This Was the Greatest.

To get all the newest grocery retailer information delivered proper to your e-mail inbox each day, join our e-newsletter!