McDonald’s Newest Burger Just Got an Unexpected Popularity Boost — Eat This Not That

By Ghuman

Introduction

McDonald’s has recently released a new burger that has been gaining unexpected popularity. The burger, which is part of the fast-food chain’s new “Eat This Not That” campaign, is designed to provide customers with healthier options. The burger is made with fresh ingredients and is lower in calories and fat than other burgers on the menu. This article will discuss the popularity of the new burger and how it is helping McDonald’s to provide healthier options for its customers.

McDonald’s Newest Burger Just Got an Unexpected Popularity Boost

McDonald’s newest burger, the Big Mac, has been gaining unexpected popularity among customers. The burger, which features two all-beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun, has been a hit with customers since its debut in 1968. Now, the burger is gaining even more attention due to its unexpected popularity boost.

The Big Mac has been gaining traction on social media, with customers sharing photos and reviews of the burger. Many customers have praised the burger for its unique flavor and texture, with some even calling it the best burger they’ve ever had. The burger has also been praised for its affordability, with many customers noting that it’s a great value for the price.

The Big Mac has also been gaining attention due to its unique ingredients. The special sauce, which is made with a blend of mayonnaise, sweet pickle relish, yellow mustard, and garlic powder, has been praised for its unique flavor. The lettuce, cheese, pickles, and onions also add to the burger’s flavor and texture, making it a truly unique experience.

The Big Mac’s popularity has been further boosted by its availability in many different countries. The burger is available in over 100 countries, making it one of the most widely available burgers in the world. This has allowed customers from all over the world to experience the unique flavor of the Big Mac.

The Big Mac’s unexpected popularity boost is a testament to the burger’s unique flavor and texture. With its special sauce, lettuce, cheese, pickles, and onions, the Big Mac is a truly unique experience that has been gaining attention from customers all over the world. If you haven’t tried the Big Mac yet, now is the time to do so!

McDonald’s latest burger may not be selling as well as expected among the general public, but the chain’s new creation has won over some unexpected allies.

Thanks to the plant-based burger McPlant, long-time adversaries McDonald’s and PETA finally found some common ground. The burger, which is currently being tested at 600 restaurants, has turned out to be the peace treaty between the animal advocacy group and the mega-chain known for feeding customers more than a billion pounds of beef per year.

In fact, PETA’s fervent approval of the McPlant has actually boosted sales of the burger at certain locations, according to a report from Bloomberg. The nonprofit group bought as many as 10,000 McPlant burgers during a 10-day giveaway in March, in order to help McDonald’s promote the beef burger alternative. Thanks to the group’s efforts, some operators in Texas and California saw a major spike in sales of the McPlant.

Joey Blanton, a McDonald’s franchise owner in Fort Worth, Texas, told Bloomberg that PETA’s orders—McPlants, hold the cheese and mayo—have helped his bottom line. “We saw an uptick in sales after that. PETA bought basically a bulk purchase for them to give away, that alone helped our numbers on the units sold per week.”

PETA giving away McPlants in Texas
PETA

The animal-rights group echoed the sentiment on its website, saying: “PETA’s days of protesting outside McDonald’s locations may soon be over.”

For the group, which once referred to McDonald’s as “McCruelty,” the pivot has been a big one. Prior to that, they had spent decades protesting the fast-food chain, resulting in more than 400 demonstrations urging the company to change the requirements for its meat sellers.

McDonald’s McPlant was co-developed with Beyond Meat, which has been praised for its likeness to actual meat. Before McDonald’s, many fast-food chains adopted plant-based meat substitutes and found success, including Burger King, Carl’s Jr., and White Castle.

While PETA’s promotional efforts may be helping the numbers temporarily, it appears the McPlant isn’t a big hit just yet. A recent report suggested the meat-free burger isn’t meeting sales expectations in its test markets. In fact, of the 40 to 60 McPlants McDonald’s thought it would sell per day per location, it is only averaging about 20.

While McDonald’s appears to have entered a temporary truce with PETA, it isn’t out of the woods when it comes to animal rights. Legendary investor Carl Icahn recently took steps toward expanding his campaign to end pig gestation crates by targeting McDonald’s. The billionaire bought over 200 shares in the fast-food chain in hopes of shepherding it toward regulation.

Thinking about a burger? You’ll want to know the 8 Worst Fast-Food Burgers to Stay Away From Right Now.

Amber Lake

Amber Lake is a staff writer at Eat This, Not That! and has a degree in journalism from UNF in Jacksonville, Florida. Read more