Introduction
Starbucks is one of the most recognizable coffee chains in the world, and it has recently made some changes that have left many customers feeling frustrated and confused. These changes seem to be designed to turn customers away, and they have caused a lot of controversy. In this article, we will explore the changes that Starbucks has made and why they may be trying to discourage customers from visiting their stores. We will also look at how customers have reacted to the changes and what the future may hold for Starbucks.
Latest Starbucks Changes Seem to Be Designed to Turn You Away
Starbucks has recently made some changes to their menu and store policies that have left many customers feeling frustrated and unwelcome. From increasing prices to reducing the number of available items, it seems like the coffee giant is trying to turn away customers.
One of the most noticeable changes is the increase in prices. Starbucks has raised the prices of many of their drinks, including their signature Frappuccinos and lattes. This has caused some customers to feel like they are being priced out of their favorite drinks.
In addition to raising prices, Starbucks has also reduced the number of items available on their menu. This means that customers have fewer options to choose from when ordering their drinks. This has caused some customers to feel like they are being limited in their choices.
Finally, Starbucks has also changed their store policies. They have implemented a new policy that requires customers to order their drinks ahead of time using their mobile app. This has caused some customers to feel like they are being forced to use the app, which can be inconvenient for those who don’t have a smartphone.
It’s clear that Starbucks is trying to make some changes to their business model. However, these changes seem to be designed to turn away customers rather than attract them. It remains to be seen if these changes will be successful in the long run.
Sounds counterintuitive, but the largest coffee chain in the United States—the one with a long-standing reputation for being America’s “third place” between home and work—has decided to transform itself into a less welcoming environment. Sure, you can still grab a cup of iced joe, a pink refresher, or a gigantic customized coffee-flavored slushy-type drink. But if there are no public bathrooms, no power outlets, and no tables or chairs—is it even a coffee shop?
Yes, we’re talking about Starbucks, the company that has taken dents to its public image like a pro. The chain has recently been accused of attempting to squash unionizing efforts among its employees, and has been criticized for shamelessly raising its prices this year. Still, the loyalty of its customers seems unmatched.
But the latest changes may just push those loyal patrons over the edge. According to Eater, insider rumors are swirling about the chain planning to get rid of its power outlets, which were a major invitation for customers to make themselves at home at Starbucks locations.
The chain is also planning to pilot a new takeout-only store in Philadelphia called Starbucks Pickup, which will make it even harder to enjoy coffee sipping on premise as it will offer no seating or bathrooms. The new store design seems to be the chain’s possible solution to the issues of drug use, theft, and assault that are plaguing many of its locations.
And takeout isn’t the only way Starbucks is switching gears from playing host. The chain also announced plans for purpose-built store concepts enabled by Mobile Order & Pay and Starbucks Delivers. The company is growing its delivery program in the United States, and partnering with DoorDash, with plans to expand nationally alongside UberEats next year.
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But do Starbucks customers want their drinks delivered via drive-thrus and delivery services—or would they prefer to sip casually in-store?
Like other fast-food chains, Starbucks seems determined to increase its mobile and drive-thru options rather than their in-store comforts. That’s a latte faith that customers are willing to pay $5-plus to have some coffee in their cars.