Introduction
Kroger, one of the largest grocery store chains in the United States, has just launched a new budget-friendly line of products. This new line of products is designed to provide customers with quality products at an affordable price. The new line includes a variety of items such as pantry staples, frozen foods, snacks, and more. With this new line, Kroger is hoping to make grocery shopping more accessible and affordable for everyone.
Kroger Just Launched a New Budget-Friendly Line of Products
Kroger, one of the largest grocery store chains in the United States, has just launched a new budget-friendly line of products. The new line, called Kroger Value, offers customers a wide variety of products at an affordable price.
Kroger Value includes items such as canned vegetables, pasta, cereal, and other pantry staples. The products are all priced at $1 or less, making them an attractive option for budget-conscious shoppers. Kroger is also offering discounts on select items in the line, such as 10% off canned vegetables and 20% off cereal.
Kroger is hoping that the new line will help them compete with other budget-friendly stores such as Aldi and Walmart. The company is also hoping that the new line will help them attract more customers who are looking for affordable options.
Kroger Value is currently available in select stores across the United States. Customers can also purchase the products online through the Kroger website.
Kroger is committed to providing customers with quality products at an affordable price. With the launch of Kroger Value, the company is hoping to make grocery shopping more accessible and affordable for everyone.
Food prices have gotten out of control (hello, inflation), but America’s largest grocery chain is doing something to help customers nab its best deals.
In a recent earnings call, Kroger announced that it is launching Smart Way, a budget-friendly private label that will include about 150 products. The newly branded items will be easy to spot due to the brightly colored signage, which will immediately signal to consumers that the pricing on the items is a great deal.
Kroger already has 17 private label lines, including Simple Truth, Home Chef, and Private Selection, which focus on prepared foods, organic products, and gourmet selections. But the chain is updating its branding and has whittled the selection down to two labels—Smart Way for all non-perishables and Heritage Farms for fresh foods and dairy products.
The Smart Way label currently includes well-priced canned goods, jarred pickles, dish soaps, breads, napkins, and more. Other items are expected to be available in the fall of 2022.
“We are confident Smart Way will have something for everyone,” says Juan De Paoli, vice president of Our Brands for Kroger in a statement.
Smart Way has an orange-and-white label, and it’s easy to decipher the clear messaging with the taglines: “Savings in the right direction” and “Smart Ways to save every day.”
“As our customers face an ongoing inflationary environment, we know they are looking to stretch their dollars further than ever before,” says Stuart Aitken, Kroger’s senior vice president and chief merchant and marketing officer. “Smart Way is an exciting, eye-pleasing product line that will be easy for customers to find. By adding a simplified opening price point brand strategy to Our Brands portfolio, we will further cater to every customer every time.”
Smart Way comes at a time when 41% of shoppers are buying more store brands than they did before the pandemic, according to a new study from the Food Industry Association. And 77% say they will continue purchasing store brands in the future.
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It seems that Kroger is definitely following the trends carefully . . . and successfully. In the 2022 first quarter, the company had year-over-year gains of 8% in net sales, with the first half of 2022 sales totaling $79.24 billion. This is up nearly 9% from the previous year. They know the smart way to do it.