Introduction
Kellogg’s is one of the most popular cereal brands in the world, and it’s no surprise that they are taking steps to avoid a cereal shortage. With the increasing demand for cereal, Kellogg’s is looking for ways to ensure that their customers have access to the cereal they love. To do this, they are encouraging customers to “Eat This Not That” when it comes to their cereal choices. By making smarter choices when it comes to cereal, customers can help Kellogg’s avoid a cereal shortage and ensure that everyone has access to the cereal they love. In this article, we’ll discuss the different ways Kellogg’s is encouraging customers to “Eat This Not That” and how it can help them avoid a cereal shortage.
Kellogg Is Doing This to Avoid a Cereal Shortage—Eat This Not That
Kellogg’s, the world’s largest cereal maker, is taking steps to avoid a cereal shortage. The company is increasing production and expanding its supply chain to meet the growing demand for its products.
Kellogg’s is also investing in new technology to help it produce more cereal faster. The company is using automated machines to package cereal, which can help speed up production. Additionally, Kellogg’s is investing in new ingredients and recipes to create healthier and more flavorful cereals.
Kellogg’s is also working to reduce food waste. The company is using its supply chain to ensure that its cereals are delivered to stores in a timely manner and that any excess cereal is donated to food banks.
Kellogg’s is also encouraging consumers to eat healthier cereals. The company is promoting its healthier cereals, such as Special K, Kashi, and Fiber One, as well as its organic and gluten-free cereals.
Kellogg’s is also working to reduce its environmental impact. The company is using sustainable packaging materials and is working to reduce its carbon footprint.
Kellogg’s is doing its part to avoid a cereal shortage. By increasing production, investing in new technology, reducing food waste, and promoting healthier cereals, the company is helping to ensure that consumers have access to the cereals they love.
Supply chain issues stemming from the pandemic have led to a handful of stocking issues at stores across the country—including your favorite supermarkets. You’ve likely seen at least some of the effects of purchase limits, shipping delays, and lots of shortages lately, and manufacturers are feeling the heat, too. Kellogg Company, the major cereal manufacturer, is trying to stay one step ahead of a potential shortage as we speak… but it’s not a supply chain issue that’s threatening the company’s cereal production.
Around 1,400 employees at Kellogg’s four cereal plants in the U.S. (which produce all of the brand’s cereals) have been on strike since Oct. 5, advocating for better wages amidst a worker shortage. To keep up the supply of Kashi, Froot Loops, Frosted Flakes, and all of their other cereals, Kellogg has resorted to importing products from their own plants in Mexico, Canada, Australia, and the U.K., CEO Steve Cahillane told Bloomberg earlier this month.
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This week, Kellogg’s failed to reach a contract agreement with its striking workers after two days of talks, CNBC reports. The company subsequently filed a lawsuit against these union employees for blocking entrances to the plants and interfering with operations by intimidating replacement workers as they entered the factories.
Without a solution between Kellogg and its workforce, it isn’t known how long bringing cereal over from abroad can meet the demand. Cahillane even said during a recent earnings call that the next few months will be difficult for the company because of the strike.
Eat This, Not That! reached out for comment about how long it will take to resolve the issue and whether or not there’s a threat of a cereal shortage. Kellogg spokesperson, Kris Bahner, said in a statement sent to Eat This, Not That!:
“Our number one priority has been to reach a contract, so our employees can get back to their jobs and their lives. In the meantime, we have a responsibility to our business, customers and consumers to run our plants, despite the strike. The company is continuing operations at all four plants with other resources, which includes sourcing production from our cereal plants overseas, both from Europe and Latin America.”
While there may be boxes of your favorite cereals readily available on shelves, it may have traveled a long way to get there. These other items that are currently in short supply aren’t so lucky.
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