Introduction
Domino’s Pizza recently announced that it is raising the price of its popular Mix and Match Deal for carryout orders. The deal, which allows customers to choose two or more items from a selection of pizzas, pastas, sandwiches, and more, has been a popular option for customers looking for a convenient and affordable meal. The price increase is part of Domino’s effort to offset rising costs and ensure that customers continue to receive the same quality of food and service. In this article, we will discuss the details of the price increase and how it may affect customers.
Domino’s Raises the Price of Mix and Match Deal for Carryout
Domino’s Pizza has announced that it is raising the price of its popular Mix and Match deal for carryout orders. The deal, which allows customers to choose two or more items from a selection of pizzas, pastas, sandwiches, and more, will now cost $5.99 instead of the previous price of $5.49.
The price increase comes as Domino’s continues to adjust its menu offerings in response to the changing tastes of its customers. The company has also recently added new items such as the Detroit-style pizza and the Cheesy Bread Twists.
The Mix and Match deal has been a popular option for customers looking to get a variety of items for a low price. The deal allows customers to choose two or more items from a selection of pizzas, pastas, sandwiches, and more. The items are then combined into one order for a discounted price.
Domino’s is not the only pizza chain to raise prices recently. Papa John’s and Pizza Hut have both increased prices on some of their menu items in recent months.
The price increase is likely to be met with some resistance from customers, but Domino’s is hoping that the new menu items and the convenience of the Mix and Match deal will be enough to offset the higher cost.
Ordering from Domino’s keeps on getting more expensive. During a recent earnings call, America’s largest pizza chain reported domestic sales growth but delivered some news that will leave customers disgruntled, especially if they’re on a tight food budget.
Domino’s same-store sales in the third quarter rose 2% in the U.S. and the chain’s revenue grew by 7.1%—a better showing than during the company’s second quarter when it was battling staffing shortages, particularly in the delivery driver arena. According to Domino’s, the price increases that it implemented earlier this year were responsible for the growth in sales.
In January, the $7.99 carryout deal got smaller and went digital only. In March, the pizza giant raised the price of its iconic Mix and Match deal from $5.99 to $6.99 for delivery customers. And now, the same price increase will be applied to carryout orders.
“Going from $5.99 to $6.99 on our delivery mix-and-match deal was the right move,” said Domino’s CEO Russell Weiner. “Given the continued inflation we have seen, our analytics indicate we should take pricing on our national carryout deal as well.”
The Mix and Match deal lets customers order two or more items for $5.99 each, including medium pizzas, pastas, or sandwiches. The price increase will take effect on October 17.
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The company is betting on carryout as the more popular option than delivery during inflation.
“We believe that inflation will impact delivery more than carryout due to the added expenses of fees and tips in that channel,” Weiner told investors. And the numbers speak for themselves: Domino’s same-store sales for carryout orders grew a whopping 20% in the third quarter, while delivery sales declined by 7.5% during that same period.
According to Restaurant Business, the chain has been “aggressively courting” carryout diners for years and believes this leg of its business will grow during inflationary times when customers turn to brands that provide the biggest bang for their buck.
Mura Dominko