Introduction
Costco members were recently shocked to find out that the new roast beef sandwich they had been eagerly awaiting was priced at a whopping $5.99. The sandwich, which is made with slow-roasted beef, melted cheese, and a special sauce, is the latest addition to the Costco food court menu. Despite the hefty price tag, many Costco members are still excited to try the sandwich and are eager to see if it lives up to the hype.
Costco Members Shocked By Price of New Roast Beef Sandwich
Costco members were recently shocked to find out the price of the new roast beef sandwich. The sandwich, which is made with slow-roasted beef, melted cheese, and a special sauce, is priced at $7.99. This is significantly higher than the average price of a sandwich at Costco, which is usually around $4.99.
Many Costco members have expressed their surprise at the price of the new sandwich. “I was really surprised when I saw the price,” said one member. “I thought it would be more like $5 or $6, but it’s almost double that. I’m not sure if I’ll be buying it.”
The high price of the sandwich has also caused some members to question the quality of the ingredients. “I’m not sure if the sandwich is worth the price,” said another member. “I’m not sure if the beef is really slow-roasted or if the cheese is really melted. I’m not sure if the special sauce is really that special.”
Despite the high price, some members are still willing to give the sandwich a try. “I’m willing to give it a shot,” said one member. “I’m sure it will be delicious. I’m just hoping it’s worth the price.”
It remains to be seen if the new roast beef sandwich will be a hit with Costco members. Only time will tell if the high price will be worth it.
Costco owes much of its devoted fanfare to its fairly priced, yet tasty food court menu. Customers at the popular warehouse club love that they can snag bargains on both groceries and their post-shopping food court meal, such as the famous $1.50 hot dog combo. Some devoted members will even watch out for any changes on the food court menu and notify fellow fans about interesting new additions.
So it may come as a surprise that when Costco customers recently spotted what appeared to be a brand-new food court menu item at a Washington location, the reaction was largely negative as many took issue with the product’s price. A photo posted in the Costco subreddit over the weekend highlighted a new roast beef sandwich listed for $9.99. Reddit users were quick to point out that the price was unusually high, especially in comparison to other Costco items.
“Only slightly more expensive than two whole rotisserie chickens…,” one user wrote, referring to the beloved poultry that Costco has long sold for the low price of $4.99.
“This comment ruined it for me. Would I rather have 1 sandwich or 2 rotisserie chickens? I think the chickens win,” another user replied.
Some also noted that Costco sells entire pizzas for less than the cost of the one roast beef sandwich. Though prices may vary by location, customers have commonly reported that they can snag whole 18-inch Costco pizzas for $9.95 at the retailer’s food courts.
Reddit user u/clisfun commented that the roast beef sandwich is “naturally going to be value-weighed against the whole pizza” due to their similar prices.
“The pizza will win most times,” the commenter added.
The roast beef sandwich did appear to be somewhat sizable, at least in the menu photo. A description for the item said that it consisted of sliced roast beef, onion relish, a mayo and mustard blend, lettuce, roasted cherry tomatoes, and red onions on an artisan roll. But users still felt that the $9.99 price was out of line with Costco’s usual dialed-back food court costs.
“$10 for a single-serve, individual item doesn’t seem to fit in well with the rest of their lineup. I would expect this to be a poor seller and get scratched from the lineup quickly,” u/flurvenburbenturb wrote.
It was not immediately clear if the roast beef sandwiches already have or will receive a wide release. Costco declined to comment on the criticism surrounding the pricing.
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Zoe Strozewski