Introduction
Cicis Pizza is a popular pizza chain that has been around for over 30 years. Recently, they have seen an increase in sales thanks to their new game rooms. These game rooms offer a variety of activities for customers to enjoy while they wait for their food. From classic arcade games to virtual reality experiences, Cicis Pizza is providing customers with an enjoyable experience that keeps them coming back for more. In this article, we will explore how Cicis Pizza is using game rooms to increase sales and customer satisfaction.
Cicis Pizza Is Growing Sales Thanks to New Game Rooms
Cicis Pizza is a popular pizza chain that has been around for decades. Recently, the company has seen a surge in sales thanks to the addition of game rooms in many of its locations. The game rooms offer a variety of activities, from classic arcade games to virtual reality experiences. Customers can enjoy a meal while playing their favorite games.
The game rooms have been a hit with customers, especially families. Parents can enjoy a meal while their children play in the game room. This has been a great way for Cicis Pizza to attract more customers and increase sales. The game rooms also provide a great way for customers to relax and have fun while they wait for their food.
Cicis Pizza has also seen an increase in sales due to its new menu items. The company has added a variety of new items, such as specialty pizzas, salads, and desserts. These new items have been a hit with customers, and have helped to boost sales. The company has also added a variety of new promotions, such as discounts and special offers, to attract more customers.
Cicis Pizza is continuing to grow and expand its business. The addition of game rooms and new menu items has been a great way for the company to increase sales and attract more customers. With its new offerings, Cicis Pizza is sure to continue to be a popular pizza chain for years to come.
It appears that all-you-can-eat pizza was not enough to keep one chain afloat during the pandemic. The go-to spot for birthday parties, sports team celebrations, and all things carbs declared bankruptcy in 2020 after years of struggling . . . until new owners changed the game, quite literally.
Texas-based Cicis Pizza, a 300-unit, low-cost pizza buffet concept, struggled during the last few years, as customers switched from dining in to takeout and delivery. The chain declared bankruptcy and was sold to a new group that included Applebee’s operator SSCP Management, according to Restaurant Business. Thanks to the transition, the chain has found new life by ramping up a long-neglected asset: its game rooms.
Cicis restaurants have been expanding their entertainment offerings, with restaurants opening larger game rooms and even giving customers the ability to win tickets and prizes, arcade-style. Sure, the concept of games isn’t a new one for Cicis, but it has gone from contributing about 1% of the revenue, to the current 10% to 20%.
“Video games are a big part of our deal now,” said the chain’s president Jeff Hetsel, calling the effort a “game changer.”
“The focus is on engaging our former, current and future guests in a fun and creative way that highlights the value and the experiences we offer,” Stephanie Hoppe, Cici’s chief marketing officer, told Pizza Marketplace. “In the first few weeks of the campaign launch, we were already seeing double-digit increases.”
Cicis Pizza also created a new whimsical spokesman: C.C. Pazzini, a four-inch man who has a magical flying machine and speaks in rhymes.
“There’s a lot of noise in the market right now, so we’re excited to help Cicis use this fantastic creative to break through and meet their consumers in the right environments to build even more brand love,” says Chad Maxwell, the chief strategy officer at Kelly Scott Madison, the media agency that was brought on to help with Cicis’ planning strategy, investment and analytics efforts.
A silly spokesman, unlimited pizza, pasta, salad, and dessert plus video games? What more could you want?