Introduction
Chipotle Mexican Grill is working hard to launch a new menu option that will revolutionize the way people eat. According to CEO Brian Niccol, the new menu option will be a healthier alternative to traditional fast food. The new menu option will focus on providing customers with healthier, more nutritious options that are still delicious and satisfying. Niccol believes that this new menu option will help Chipotle stand out from the competition and provide customers with a healthier, more enjoyable dining experience. He also believes that this new menu option will help Chipotle become a leader in the fast-food industry. With this new menu option, Chipotle is hoping to provide customers with a healthier, more enjoyable dining experience that will keep them coming back for more.
Chipotle Is Working Hard On Launching This New Menu Option, CEO Says
Chipotle Mexican Grill is hard at work on launching a new menu option, according to CEO Brian Niccol. The new item is expected to be a hit with customers, and Niccol is confident that it will be a success.
“We’re really excited about the new menu item,” Niccol said in an interview with CNBC. “We think it’s going to be a great addition to our menu and something that our customers are going to love.”
The new menu item is still in the development stages, and Niccol did not provide any details about what it will be. However, he did say that it will be something that customers have not seen before.
“We’re always looking for ways to innovate and bring new and exciting items to our menu,” Niccol said. “This new item is something that we think our customers are going to love.”
Niccol also said that the new menu item is part of Chipotle’s ongoing effort to provide customers with healthier options. The chain has recently added more vegetarian and vegan options to its menu, and it is also working on introducing more plant-based proteins.
“We’re always looking for ways to make our menu healthier and more sustainable,” Niccol said. “This new item is part of that effort.”
It is unclear when the new menu item will be available, but Niccol said that it should be ready soon. He also said that the chain is working hard to make sure that it is a success.
“We’re putting a lot of effort into making sure that this new item is something that our customers will love,” Niccol said. “We’re confident that it will be a hit.”
Fast-casual Mexican restaurant Chipotle has been skyrocketing in popularity and is planning on keeping its momentum. After a stellar 2021, which saw a new protein launch and aggressive expansion, CEO Brian Niccol said the brand is going to be working on a menu item that has been eluding it for years: desserts.
On a recent first-quarter earnings call, the company’s leaders discussed the question of adding a dessert item to the menu in the near future, explaining a sweet treat would be part of a larger push to increase check averages with add-ons. Currently, guacamole and queso are Chipotle’s biggest stars in that realm.
This isn’t the first time the company is experimenting with dessert. In 2017, Chipotle tested buñuelos, a cinnamon sugar tortilla chip with a dipping sauce. Buñuelos were an eventual flop, so it was back to the drawing board. For a brief period, the chain did a quick run of Mexican chocolate milkshakes in its New York City test kitchen, which didn’t stick either. Chipotle hasn’t given up, however.
Related: 4 Most Overpriced Fast-Food Chains, According to Customers
Add-ons are an important part of Chipotle’s success as customers easily tack on an additional charge of about $2.60 by adding a side item to their orders. According to CFO Jack Hartung, these additional purchases happen very frequently.
“We have guac on 50% of our transactions, I think queso on like, what is it, 20-some odd percent of our transaction,” he said on the call. In Chipotle’s mind, dessert would be another perfect opportunity for customers to spend a little more each time they visit.
Growth and innovation have been on the rise for the company. The chain’s sales were up by 34% in 2021, compared to 2019, making Chipotle the tenth-largest restaurant chain in the U.S. It has recently launched its first new flavor of chicken, Pollo Asado, and is well on its way to hitting the goal of 7,000 North American stores in 2022.
Niccol said during the call that the Pollo Asado has been the “most popular new protein to date.” Additionally, the CEO teased on the call that the restaurant will be announcing “an exciting new menu item that will start testing in the coming weeks.”
Fans could soon see something oddly different behind the counter. Check out: Chipotle Could Soon Make This Big Change To Its Tortilla Chip Prep.
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Amber Lake