Introduction
BurgerFi is a fast-casual restaurant chain that is committed to providing its customers with high-quality ingredients. The company is now doubling down on its commitment to using only the freshest and most natural ingredients in its menu items. BurgerFi is dedicated to providing its customers with a delicious and healthy meal that is made with the highest quality ingredients. The company is also committed to sustainability and is working to reduce its environmental impact. BurgerFi is a great option for those looking for a delicious and nutritious meal that is made with the best ingredients.
BurgerFi Is Doubling Down on High Quality Ingredients
BurgerFi, the fast-casual restaurant chain, is doubling down on its commitment to high quality ingredients. The company has announced that it will be sourcing all of its beef from humanely raised, grass-fed, and antibiotic-free cattle. Additionally, BurgerFi is now using only cage-free eggs and is transitioning to using only organic and non-GMO ingredients.
The move is part of BurgerFi’s larger mission to provide customers with healthier, more sustainable options. The company has also committed to using sustainable packaging and has eliminated the use of plastic straws in all of its locations.
BurgerFi CEO, Corey Winograd, said in a statement, “We are committed to providing our customers with the highest quality ingredients and the most sustainable options. We believe that by sourcing humanely raised, grass-fed, and antibiotic-free beef, cage-free eggs, and organic and non-GMO ingredients, we are taking a big step forward in our mission to provide our customers with the best possible experience.”
The move is part of a larger trend in the fast-casual restaurant industry towards healthier, more sustainable options. Many other chains, such as Chipotle and Shake Shack, have also made similar commitments to using high quality ingredients.
BurgerFi’s commitment to high quality ingredients is a welcome change for customers who are looking for healthier, more sustainable options. With its commitment to using humanely raised, grass-fed, and antibiotic-free beef, cage-free eggs, and organic and non-GMO ingredients, BurgerFi is setting a new standard for fast-casual restaurants.
The fast-casual chain that’s been celebrated as a pioneer in the industry for its high-quality Angus beef, fresh-cut fries, and frozen custard desserts is about to kick things up a notch.
In honor of its 11th anniversary, better-burger chain BurgerFi is rolling out a new brand campaign: AmpliFi Your Appetite. This initiative aims to highlight the brand’s ongoing commitment to satisfying cravings and “amplifying appetites” through all-natural, fresh, and responsibly sourced ingredients.
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And BurgerFi is no stranger to receiving praise for its food quality. The burger slinger has ranked on USA Today‘s Readers’ Choice Awards list of best fast-casual in the country for two years in a row, while its never-frozen, antibiotic-free beef was awarded an A in Consumer Reports’ annual Chain Reaction Report for three consecutive years.
According to a recent press release, the new campaign’s messaging and visuals underscore the consumer demand for “next-level, naturally sourced burgers,” while the tone plays on how guests connect with the popular burger brand—and what they would like to see in the future.
“This new positioning builds on the brand’s history of serving loyal fans and foodies a better-for-you, all-natural burger experience and is setting the bar high for zero-compromise standards when it comes to satisfying cravings,” says Patrick Renna, BurgerFi’s president.
In addition to its latest marketing strategy, BurgerFi has several new developments coming down the pipeline. Among them are a new app with more benefits—which will be released in the fourth quarter of 2022—and a revamped website that will allow customers to earn points, redeem rewards, and purchase gift cards.
BurgerFi fans will also be able to add loyalty to both online and in-restaurant orders, with the chain’s loyalty system previously only being applicable to in-app orders, according to Restaurant Dive. As part of the updated loyalty plan, customers can link, earn, and redeem points using BurgerFi’s in-store digital kiosks.
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The unveiling of the AmpliFi Your Appetite campaign wasn’t the only headline BurgerFi made this year. Back in June, the burger chain announced that it will be bringing self-service kiosks to 17 of its 27 corporate-owned locations.
Brianna Ruback