Introduction
Burger King is one of the most popular fast food chains in the world, but it looks like they are about to make some changes to their menu. The company recently announced that they will be discontinuing several menu items in the near future. This news has left many customers wondering what will be taken off the menu and what will remain. In this article, we will take a look at the items that will soon be discontinued from Burger King’s menu and provide some alternatives for those who are looking for something similar. We will also discuss why Burger King is making these changes and what it could mean for the future of the company.
Burger King Will Soon Discontinue Several Menu Items — Eat This Not That
Burger King is saying goodbye to some of its beloved menu items. The fast-food chain recently announced that it will be discontinuing several items from its menu, including the Chicken Fries, the BBQ Rib Sandwich, and the Spicy Tendercrisp Chicken Sandwich.
The news comes as Burger King is looking to streamline its menu and focus on its core offerings. The company is also introducing several new items, including the Impossible Whopper, a plant-based burger, and the Impossible Croissan’wich, a vegan breakfast sandwich.
If you’re a fan of the Chicken Fries, BBQ Rib Sandwich, or Spicy Tendercrisp Chicken Sandwich, you’ll want to get them while you still can. But don’t worry, there are plenty of other delicious items on the Burger King menu that you can enjoy.
For a healthier option, try the BK Veggie Burger. It’s made with a veggie patty, tomatoes, lettuce, and onions, and is served on a toasted sesame seed bun. Or, if you’re looking for something a bit more indulgent, try the Bacon King Sandwich. It’s made with two quarter-pound beef patties, bacon, American cheese, ketchup, and mayonnaise, and is served on a toasted sesame seed bun.
No matter what you choose, you can’t go wrong with Burger King. So, go ahead and enjoy your favorite menu items while you still can!
With sales on a decline and wait times at the drive-thru getting longer, Burger King has decided to take a more drastic approach to righting the ship. The popular burger chain will be discontinuing several menu items in order to simplify and streamline operations.
It’s a tactic many fast-food brands have used during the pandemic in order to relieve the growing pressure on its kitchen staff and drive-thrus. McDonald’s, for example, cut the all-day breakfast, while Taco Bell’s removal of a dozen items at once seemed particularly heavy-handed. But those chains ended up benefitting from the simplifications of their menus, whether in increased sales or faster service times, and Burger King has clearly taken note.
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According to USA Today, Jose Cil, CEO of Restaurant Brands International which owns Burger King, said the chain’s drive-thru times have slipped significantly and the chain will be trimming down the menu in order to jumpstart faster service.
“We’re working on eliminating SKUs that—we’re simplifying processes that have become a bit too complicated in terms of sandwich builds, and doing a better job in terms of the menu design to make it easier for the customer, at the drive-thru in particular, to make quicker decisions,” he said at Morgan Stanley’s Global Consumer and Retail Conference this week. It remains to be seen which items are getting the boot in the coming weeks.
The latest move comes after the chain reported disappointing sales in the last two earnings quarters. In the second quarter, Burger King’s domestic same-store sales grew by 3.1% compared to the same period in 2019, but this was an underwhelming metric when compared to its biggest competitor McDonald’s, which grew its sales by 15%. Burger King’s third quarter earnings showed a sales decline of 2.8% compared to the same period in 2019, which the chain attributed, in part, to its underperforming new releases and value deals.
Not to mention, Burger King lost its spot as America’s second-largest burger chain by systemwide sales to Wendy’s—the square-pattied competitor having outearned the King in 2020.
In August, Burger King said it was planning several major changes to win back its customers, including a fully integrated digital experience, modernized restaurants, and a better, more dynamic menu. Let’s hope the new menu cuts make room for a fresh start for Burger King.
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