Introduction
Burger King has just announced a major change to its most famous burger, the Whopper. The fast-food chain is now offering a new version of the Whopper that is made with plant-based Impossible Burger patties. This is a major shift for Burger King, as it is the first major fast-food chain to offer a plant-based burger option. This move is sure to be welcomed by health-conscious consumers who are looking for a more sustainable and healthier alternative to traditional beef burgers. The new Whopper is sure to be a hit with vegetarians and vegans, as well as those who are looking to reduce their meat consumption. Burger King is also offering a vegan version of the Whopper, which is made without mayonnaise or cheese. With this new offering, Burger King is sure to be a leader in the plant-based fast-food industry.
Burger King Just Announced a Major Change Concerning Its Most Famous Burger
Burger King has just announced a major change to its most famous burger. The fast-food chain is now offering a new version of its iconic Whopper sandwich that is made with a plant-based patty. The new sandwich, called the Impossible Whopper, is made with a patty from Impossible Foods, a company that specializes in plant-based meat substitutes.
The Impossible Whopper is made with a flame-grilled patty that is 100% plant-based and contains no animal products. It is topped with tomatoes, lettuce, mayonnaise, ketchup, pickles, and onions, just like the classic Whopper. The only difference is that the patty is made from plants instead of beef.
The Impossible Whopper is now available at select Burger King locations across the United States. The company plans to roll out the sandwich to all of its locations by the end of the year. Burger King is the first major fast-food chain to offer a plant-based burger.
The Impossible Whopper is a great option for those looking for a healthier alternative to the classic Whopper. It is also a great option for vegetarians and vegans who want to enjoy a burger without compromising their dietary choices. Burger King is hoping that the Impossible Whopper will be a hit with customers and will help the company stay competitive in the fast-food industry.
So if you’re looking for a healthier alternative to the classic Whopper, be sure to check out the Impossible Whopper at your local Burger King. It’s sure to be a hit!
Burger King’s parent company has announced several major changes to the chain’s menu. As was forecast back in December, the burger slinger is cutting several menu items in order to streamline and speed up its service at the drive-thru. But the chain will also be making a change concerning its most famous sandwich.
According to Tuesday’s fourth-quarter earnings call, the Whopper is being removed from the Two for $5 promotion. The revamped value menu currently includes the Big King Sandwich, the Single Quarter Pound King Sandwich, the Fish Sandwich, and the Original Chicken Sandwich.
For more fast-food news, check out 8 Worst Fast-Food Burgers to Stay Away From Right Now.
In December, Burger King announced it will be making some cuts to its menu in order to simplify operations and speed up service at its drive-thrus. Customers will be saying goodbye to some of the less popular items like sundaes, whipped toppings, and chocolate milk, according to Reuters.
The burger brand was up by 11.3% in same-store sales during the final quarter of 2021, with the same metric up by 1.8% in the U.S., showing that its biggest performance struggles are still taking place in the home market.
These menu changes come as the latest in line of several cost-cutting measures Burger King has been implementing since last year. In October, executives said the chain will begin phasing out paper coupons, which have served to get customers in the door for decades. Jose Cil, the CEO of Burger King’s parent company, said the goal was to reduce the volume of promotions overall.
“For years, we’ve been spreading ourselves too thin across too many messages with mixed results . . . we’ve consistently had the most value constructs in the market, three times as many as our lead competitors, which diluted marketing firepower and added to operational complexity,” Cil said. “It also confused guests.”
Burger King’s entire menu is expected to get more expensive this year, as the chain combats inflation. However, the company declined to provide specifics on when exactly the price increases are expected to be applied.
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