Introduction
Burger King has recently unveiled a new tagline and jingle to accompany its iconic brand. The new tagline, “Be Your Way,” is meant to emphasize the company’s commitment to providing customers with the freedom to customize their meals and to enjoy their food in whatever way they choose. The accompanying jingle, “Have It Your Way,” is a catchy tune that is sure to stick in customers’ heads. Burger King is hoping that the new tagline and jingle will help to further solidify its place as one of the most popular fast food restaurants in the world.
Burger King Has a New Tagline and Jingle
Burger King has recently unveiled a new tagline and jingle to accompany its iconic logo. The new tagline, “Be Your Way,” is meant to emphasize the company’s commitment to allowing customers to customize their meals and to express themselves. The jingle, “Have It Your Way,” is a modernized version of the classic Burger King jingle from the 1970s.
The new tagline and jingle are part of a larger rebranding effort by Burger King. The company has also updated its logo, which now features a more modern font and a simplified color palette. The new logo is meant to reflect the company’s commitment to innovation and its focus on providing customers with a personalized experience.
The new tagline and jingle are part of a larger effort by Burger King to update its image and appeal to a younger audience. The company has also launched a new ad campaign featuring celebrities such as Snoop Dogg and David Beckham. The campaign is designed to emphasize the company’s commitment to allowing customers to customize their meals and to express themselves.
Burger King’s new tagline and jingle are part of a larger effort to update its image and appeal to a younger audience. The company is hoping that the new tagline and jingle will help to differentiate it from its competitors and to emphasize its commitment to providing customers with a personalized experience.
Ready to get another jingle stuck in your head for the next decade or so? Burger King sure hopes so! The chain is reviving and remixing its popular “Have it Your Way” tune from the 1970s and changing its main tagline after four decades.
Burger King wants to “reclaim the flame”, aka get younger generations to buy into its message, so the company decided to put customers at the forefront of the new campaign. It’s all about ruling your life, creating your own rules, and making your own choices—aka getting your BK order however you like.
“Advertising, at its best, is most relevant to people when you celebrate them first, not the brand,” says Tom O’Keefe, CEO of creative agency OKRP which is behind the new campaign. “We’re giving them permission to feel like winners, with Burger King as a small reward that makes their day a bit better. And let’s face it, the song is irresistible, whether or not you remember the old jingle — we’re hoping it’ll be the earworm you can’t shake off.”
To that end, the chain has also revealed that “You Rule” will now be its new tagline, which builds on its decades-old message of “Have It Your Way.”
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“It embodies our purpose, embraces individuality and elevates Have It Your Way—something our brand has always been known for—beyond pure product customization,” says Tom Curtis, Burger King’s North America president in a statement. “This campaign celebrates our brand equities and delivers on our brand purpose: to relentlessly pursue a better experience for our guest.”
According to the chain’s press release, customers will experience the new messaging everywhere from advertising to their in-store experience. In fact, the company has recently announced an investment of $400 million to spruce up its brand optics, which will be used to upgrade everything from its branding and the look of its restaurants, to its menu and the status of its classic Whopper.