Introduction
Burger King recently announced that it is discontinuing its popular Ch’King sandwich, and customers are mourning the loss of the beloved menu item. The Ch’King was a chicken sandwich that featured a crispy chicken patty, lettuce, tomato, and mayonnaise on a toasted sesame seed bun. It was a favorite among Burger King customers, and many are sad to see it go. This article will discuss the Ch’King’s popularity, the reasons for its discontinuation, and the reactions of customers.
Burger King Discontinues the Ch’King and Customers Are Mourning
Burger King recently announced that it is discontinuing its beloved Ch’King sandwich. The sandwich, which was introduced in 2019, quickly became a fan favorite due to its unique combination of flavors. The sandwich featured a crispy chicken patty, topped with melted cheese, pickles, and a special sauce.
The news of the Ch’King’s discontinuation has left many Burger King customers feeling disappointed and even a bit heartbroken. Many customers have taken to social media to express their sadness and share their memories of the sandwich. Some have even started petitions to bring the sandwich back.
Burger King has not yet commented on the reason for discontinuing the Ch’King, but it is likely due to the fact that the sandwich was not as popular as some of the chain’s other offerings. Despite its short lifespan, the Ch’King will be remembered fondly by Burger King fans.
If you’re feeling nostalgic for the Ch’King, you can still get a taste of the sandwich by ordering the Crispy Chicken Sandwich, which is similar in flavor. Or, you can try making your own version of the Ch’King at home.
Did Burger King give up on the Ch’King too soon? Customers sure seem to think so.
ICYMI, all the variations of the chain’s signature chicken sandwich are being retired this month and replaced by the newly launched Royal Crispy Chicken Sandwiches. And while the company is rather quiet about the transition, customers have been vocal about their thoughts on losing the Ch’King so soon after it was launched.
In a little over a year it spent on the menu, the spicy Ch’King managed to garner a GOAT chicken sandwich reputation–which is no small feat considering the dozens upon dozens of chicken sandwiches that have launched since Popeyes made its big splash in the category in 2019.
Burger King was definitely late to this party, but it did one thing right: it created one of the best spicy chicken sandwiches out there. From regular Americans that simply enjoy a heat-packed fried chicken moment to fast-food connoisseurs pitting chicken sandwiches against each other, praises were heaped upon Burger King’s hand-breaded creation that had been in the works for several years.
But according to Dan Accordino, CEO of Burger King’s major franchisee Carrols Restaurant Group, the sales of the Ch’King didn’t take off the way the company had been expecting.
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“They spent a fortune on the chicken sandwich and it just didn’t do what it was supposed to do,” he said earlier this year. “The Ch’King didn’t generate the excitement that was hoped for.”
Not to mention, the sandwich was allegedly complicated to make.
So BK made quite a controversial decision to cut its losses only a year in and dispense with the losing Ch’King line to make room for a new, simpler one. But fans aren’t on board with the rather hasty move just yet.
So what are some of the gripes that fans have with the new Royal sandwiches? For one, they seem to be much less substantial in the chicken department than the old Ch’King, and for another, some have called it “soggy.”
Sorry, BK, but you may have made the wrong move!
Mura Dominko