Introduction
America’s third largest burger chain, Wendy’s, is reviving an iconic burger that has been missing from its menu for over a decade. The Spicy Chicken Sandwich is making a comeback and Wendy’s is hoping that it will be a hit with customers. The sandwich features a crispy, all-white-meat chicken breast, topped with a spicy mayo sauce, lettuce, and tomato, all served on a toasted bun. The sandwich is sure to be a hit with customers who are looking for a spicy twist on the classic chicken sandwich. With the addition of the Spicy Chicken Sandwich, Wendy’s is hoping to revive its menu and bring back some of its classic offerings.
America’s Third Largest Burger Chain Plans To Revive This Iconic Burger
America’s third largest burger chain, Wendy’s, is bringing back an iconic burger that has been missing from its menu for years. The chain is reviving the classic Baconator, a burger that was first introduced in 2007 and quickly became a fan favorite. The Baconator features two beef patties, six strips of bacon, American cheese, ketchup, and mayonnaise on a toasted bun.
The Baconator was a popular menu item for Wendy’s, but it was eventually removed from the menu in 2013. Now, after seven years, the burger is making a comeback. Wendy’s is hoping that the Baconator will help to revive its menu and bring in more customers. The chain is also introducing a new version of the burger, the Baconator Fries, which features the same ingredients as the original but with a side of fries.
The Baconator is just one of the many changes that Wendy’s has made to its menu in recent years. The chain has also added new items such as the Pretzel Bacon Pub Burger and the S’Awesome Bacon Cheeseburger. Wendy’s is hoping that these new menu items will help to attract more customers and boost sales.
If you’re a fan of Wendy’s and you’re looking for a classic burger, then the Baconator is the perfect choice. The burger is sure to satisfy your cravings and bring back fond memories of the past. So, head to your nearest Wendy’s and try the Baconator today!
Burger King hasn’t exactly been the fast-food king in recent years. The chain has been falling behind competitors like McDonald’s and Wendy’s, grasping at straws to remain relevant to younger, hungrier audiences. Along the way, the chain made some pretty big changes and additions but has most recently announced plans of going back to basics.
For more, check out 8 Secrets Burger King Doesn’t Want You to Know.
Just like the Big Mac at McDonald’s, the Whopper is Burger King’s bread and butter; the signature menu item that’s come to be synonymous with the company’s flame-grilled ethos. The difference, though, is the fact that Burger King’s fourth-quarter sales in the U.S. rose 1.8%, while the Big Mac-slinger outpaced it handily with a 7.5% gain. With sales lagging, Burger King is bringing out the big guns, or in this case, “reclaiming the flame.”
In a recent earnings call, executives from parent company Restaurant Brands International touted the nostalgic glory of the Whopper as a key focal point for kickstarting Burger King sales in 2022. This includes marketing the sandwich better and making it faster to prepare, thus easier to get in the hands of drive-thru diners—and alleviating pesky wait times.
As with the Whopper’s removal from the value menu, it’s all part of a key plan to elevate an iconic product and give it the respect it merits. “While we always strive to provide excellent value for money on a full menu basis, going forward, we will be purposeful and targeted when we choose to promote this iconic asset,” said Tom Curtis, President of Burger King for US and Canada.
The chain is also whittling down the menu in general, to streamline preparation processes for workers, speed up orders for customers, and ensure that the Whopper is more front-and-center. By removing other potential menu distractions, the signature sandwich has a better chance to shine.
“For example, we have multiple hamburgers. And we have six ways of putting cheese on hamburgers. Put it on first, last, top, bottom, three slices, two slices. We condensed that. It involves less muscle memory,” said Curtis.
What this means for diners in the U.S. is that the Burger King Whopper experience might soon look a little different, or at least feel a little faster. Pulling from successful strategies in international markets, where sales have fared far better (a 13.6% increase in 2021), the company promises new extensions and innovations around the Whopper.
In many ways, it’s a back-to-basics approach for Burger King’s Whopper revival, to simplify operations and keep the spotlight on the sandwich that made it famous. “We’ll be focusing on our core, on the Whopper, flame-grilling, having it your way,” Curtis says. “Those are really the things that made us great, and the things that will make us great going forward.”
Sign up for our newsletter!