Introduction
America’s largest pizza chain is increasing the price of one of its most popular menu items. Eat This Not That is here to provide you with the details of the price increase and what it means for your wallet. The pizza chain in question is Pizza Hut, and the menu item that is getting a price hike is its classic pan pizza. This price increase is the first in over a decade, and it is sure to have an impact on the way customers order their pizzas. We’ll take a look at the details of the price increase, what it means for customers, and how you can still get the same great pizza for a lower price.
America’s Largest Pizza Chain Is Increasing the Price of This Long-Standing Menu Staple — Eat This Not That
America’s largest pizza chain is raising the price of one of its most popular menu items. Domino’s Pizza is increasing the price of its large two-topping pizza from $9.99 to $10.99. The price increase is the first in five years for the chain, which is the largest pizza chain in the United States.
The price increase is part of a larger effort by Domino’s to increase its profits. The chain has been struggling to keep up with its competitors, who have been offering discounts and promotions to attract customers. Domino’s is hoping that the price increase will help it to remain competitive in the market.
The price increase is likely to be met with some resistance from customers, who may be unwilling to pay more for the same product. However, Domino’s is hoping that customers will be willing to pay the extra dollar for the convenience of ordering from the chain. Domino’s is also hoping that customers will be willing to pay more for the quality of its pizza.
For those who are looking for a cheaper alternative to Domino’s, there are plenty of other pizza chains that offer similar products at lower prices. Pizza Hut, Papa John’s, and Little Caesars are all offering large two-topping pizzas for less than $10. These chains may be a better option for those who are looking to save money.
Domino’s is hoping that the price increase will help it to remain competitive in the market and increase its profits. However, customers may be unwilling to pay the extra dollar for the same product. For those who are looking for a cheaper alternative, there are plenty of other pizza chains that offer similar products at lower prices.
Once well-priced fast-food menu staples continue to get more expensive, as restaurant chains battle the financial pressures of inflation and labor shortages.
In January, America’s largest pizza chain Domino’s announced a change to its long-standing $7.99 carryout deal, which has been removed from stores and is now only available online. And now, the company said it will have to make changes to another iconic value offer. The Mix and Match combo, which lets customers order two or more items for $5.99 each, is becoming significantly more expensive.
For more fast-food news, check out 8 Worst Fast-Food Burgers to Stay Away From Right Now.
For the first time since its launch in 2009, the deal will be priced at $6.99 for those who order delivery. Carryout customers, however, will still be able to get their combo items at $5.99. The change will take effect on March 14.
“We believe that $6.99 is still a great relative value for our delivery customers, offering variety, great taste, and a competitive price while also reflecting the increased costs inherent in a delivery order,” said Domino’s outgoing CEO Ritch Allison.
The price adjustment comes as the chain revealed it is dealing with a significant shortage of delivery drivers. Operations have been seriously impacted by employees calling out sick due to a surge in the Omicron variant in December and January. The company reported a 3% decrease in sales at U.S. restaurants in the fourth quarter and said staffing continues to pose a challenge in 2022.
The price increase is just one tactic the chain is using to relieve the issue. Last month, it kicked off Carryout Tips, a deal where customers can earn $3 coupons if they pick up their own carryout orders. The offer is valid through May 22.
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