Introduction
America’s favorite fast-casual restaurant is debuting an unusual way to pick up orders. This new method of ordering is sure to revolutionize the way we get our food. With this new system, customers can order their food online and pick it up at a designated location. This new system is designed to make it easier and faster for customers to get their food. Customers can also customize their orders and get their food exactly how they want it. This new system is sure to be a hit with customers who are looking for a convenient and efficient way to get their food.
America’s Favorite Fast-Casual Restaurant Is Debuting This Unusual Way to Pick Up Orders
If you’re a fan of fast-casual restaurants, you’re in luck. America’s favorite fast-casual restaurant is debuting a new way to pick up orders that is sure to make your life easier.
The restaurant, Eat This Not That, is introducing a new system that allows customers to pick up their orders without ever having to leave their car. Customers can simply drive up to the restaurant, place their order, and then wait for their food to be delivered right to their car.
The new system is designed to make the ordering process more efficient and convenient for customers. It also eliminates the need for customers to wait in line or wait for their food to be prepared.
Eat This Not That is also offering customers the option to pay for their orders online. This makes it even easier for customers to pick up their orders without ever having to leave their car.
The new system is sure to be a hit with customers who are looking for a convenient and efficient way to pick up their orders. It’s also a great way for Eat This Not That to show their commitment to providing customers with the best possible experience.
You may be able to grab your favorite burrito without ever stepping foot into Chipotle ever again. The California-based fast-casual chain plans to beef up its drive-through options—and even create some new “lanes” for those picking up their orders on foot.
The chain’s first walk-up window, which is being added to an existing Chipotle restaurant, will debut this week in Gainesville, Fla., where foot traffic from the University of Florida is overwhelming. There are also walk-up windows in a Chicago Chipotle, as well as a few in New York which were tested as part of the design as early as 2019.
The walk-thrus will solve the issue for urban locations that don’t have room for a drive-thru but still need additional options for quick orders.
“We started thinking about locations that can’t accommodate a Chipotlane, where there’s not the space for it. These are urban, but have a lot of foot traffic,” said Chipotle’s chief development officer Tabassum Zalotrawala. “Generally, those units in an urban environment are spaces that are physically smaller, longer, or with narrower storefronts. So we thought what if we added walk-up windows, like a human lane, if you will, so if you were a customer that used the app and ordered ahead, you had no reason to go inside the restaurant, particularly those smaller footprints where you might find some congestion.”
The chain’s digital sales exploded during the pandemic and accounted for more than half of the brand’s sales in 2020. Additionally, the company plans to hire up to 10,000 additional workers to work the drive-thrus, with the expectation that these will become the bedrock of the company.
Chipotle plans to add 235 to 250 new stores this year and expects 80% of them to have Chipotlane drive-thrus or walk-thrus.
These pick-up windows for pedestrians appear to be a win-win for customers and Chipotle alike: They don’t cost as much for the restaurant to add compared to a drive-thru, which requires space and a concrete pad. Both, however, are able to accommodate more customers faster.
You’ll be able to order ahead via the Chipotle app or website (no need to yell through the drive-thru speaker-box—and you can choose your pick-up time so your tacos will be hot when you arrive!) and walk or drive right up to the window for the ultimate convenience.
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Danielle Braff