Introduction
As the world continues to adjust to the new normal, the wine industry is no exception. With the pandemic continuing to affect the way we consume and purchase wine, 2021 is sure to bring some interesting changes to the industry. From the rise of natural wines to the increasing popularity of canned wines, here are five major wine trends you’ll see in 2021. As the year progresses, you can expect to see more of these trends popping up in the wine world. So, get ready to explore the exciting new world of wine in 2021!
5 Major Wine Trends You’ll See in 2021
As the world continues to adjust to the new normal, the wine industry is no exception. With the pandemic still in full swing, the wine industry has had to adapt to the changing landscape. Here are five major wine trends you’ll see in 2021.
1. Online Wine Shopping
With the rise of e-commerce, online wine shopping has become increasingly popular. Consumers are now able to purchase their favorite wines from the comfort of their own homes. This trend is expected to continue to grow in 2021 as more people become comfortable with online shopping.
2. Sustainable Wines
Sustainability is becoming increasingly important in the wine industry. Consumers are now more aware of the environmental impact of their purchases and are looking for wines that are produced in a sustainable manner. Wineries are responding to this trend by focusing on sustainable practices such as using organic grapes, reducing water usage, and using renewable energy sources.
3. Natural Wines
Natural wines are becoming increasingly popular as consumers look for wines that are made with minimal intervention. Natural wines are made with minimal additives and are produced in a way that preserves the natural flavors of the grapes. This trend is expected to continue to grow in 2021 as more people become aware of the benefits of natural wines.
4. Low-Alcohol Wines
Low-alcohol wines are becoming increasingly popular as consumers look for healthier alternatives to traditional wines. Low-alcohol wines are typically lower in calories and alcohol content, making them a healthier option for those looking to enjoy a glass of wine without the guilt. This trend is expected to continue to grow in 2021 as more people become aware of the benefits of low-alcohol wines.
5. Wine Subscription Services
Wine subscription services are becoming increasingly popular as consumers look for an easy and convenient way to enjoy their favorite wines. These services allow consumers to receive a selection of wines on a regular basis, making it easy to explore new wines and find new favorites. This trend is expected to continue to grow in 2021 as more people become aware of the benefits of wine subscription services.
Increase a glass, it is 2021 and we’re all within the temper for brand new beginnings and recent takes on outdated favorites—and that features our wine, too.
Elin McCoy, who experiences on wine for Bloomberg, lately mapped out eight key modifications to anticipate within the wine business this yr. Beneath are 5 of her predictions that might change the way in which we drink wine in 2021.
And if you happen to want inspiration on what to pair your glass of wine with, do not miss 100 Best Recipes You Can Make.
In the event you had been to call the nation the place your favourite wine is produced, what would you say? France, Spain, Italy? In response to McCoy, Portugal is the brand new in style winemaking area.
In September, gross sales of Portuguese wines surged by 35.1% within the U.S. McCoy attributes the wine’s success on this aspect of the Atlantic to its quality-price ratio.
“They’re scrumptious, food-friendly, cheap, and greater than value the fee. Douro Valley reds are beautiful, however for 2021 I am additionally betting on newcomer area Alentejo, with its recent, fragrant, savory whites and juicy, plush, smoky pink blends, all from uncommon varieties (antao vas, argonez), and a few fermented in clay amphora,” she writes within the article.
As a result of more and more distant nature of American workplace jobs through the pandemic, digital wine tastings turned a good way for firms to spice up morale and engagement amongst staff. With a purpose to host these tastings, the vineyard or related firm will ship bottles of wine—and generally snacks—on to the workers’ properties.
“However to me the extra attention-grabbing growth is the way in which companies, which could not lavish journey and leisure cash on reward retreats to Napa, tapped wineries to host particular periods for worker team-building and perks, a pattern that is additionally right here to remain,” McCoy writes.
In truth, digital wine tastings have gotten so in style that there at the moment are occasion providers specializing in organizing these experiences. Digital With Us, for instance, employs out-of-work sommeliers to host digital tastings for big firms resembling Johnson & Johnson.
In response to McCoy, Rob McMillian, founding father of Silicon Valley Financial institution Wine Division, experiences that on-line gross sales for small producers elevated by a powerful 153% this yr.
Due to Wine.com, Winc, and dozens of wine subscription providers, wineries each huge and small had been capable of make ends meet whereas making an attempt to navigate the lockdown and eating restrictions that adopted.
“I’ve my eye on Pix.wine, from wine tech platform Emetry. Led by business veterans Paul Mabray and Erica Duecy, it goals to be the final word one-stop on-line discovering and shopping for spot, with loads of deep knowledge that will help you resolve what to select,” McCoy wrote.
Rosé has been stylish for not less than six years. As Self-importance Honest reported in 2015, the sunshine pink wine is basically related to ladies, usually served complimentary at hair salons and spas. “Rosé and Beyoncé: two pillars of recent womanhood that we may pack right into a time capsule for future generations to unwrap, alongside an iPhone, perhaps,” Justin Bishop wrote for the web journal.
Given the success rosé has had over the previous decade, McCoy initiatives a wholly new pink beverage will emerge and steal the highlight in 2021.
“I am betting 2021′s huge pink drink will probably be Prosecco rosé. On the finish of November, the permitted class launched in Italy, which already has a increase in big-value pink wines. John Gillespie, founder and chief government officer of market analysis agency Wine Opinions, says that combining the prosecco pattern with the rosé pattern is as near a certain factor for achievement within the U.S. as he is seen,” she experiences.
Thus far, the U.S. has given approval to over 100 labels, so hold an eye fixed out for the fizzy rose-colored beverage.
Arduous seltzer who? Wine Intelligence, a market-based analysis agency within the U.Okay., predicts that wine producers will start experimenting with the seltzer extra in 2021. Some firms, resembling Del Mar and sure, even Barefoot, are already forward of the curve with their wine seltzer merchandise. And it is an intriguing area to faucet into.
Simply 5 years in the past, exhausting seltzer wasn’t even a factor, and now it is lauded for being the fastest-growing alcoholic beverage yr after yr.
“The place, then, is the ‘wine seltzer’ market? Not far behind, we expect. Some merchandise exist already on this area, however we predict that 2021 will see a concerted effort by wine producers to experience the exhausting seltzer wave,” Richard Halstead reported for Wine Intelligence.
Within the temper for a glass of Pinot Noir? Discover out methods you possibly can incorporate a few of that wine in your subsequent meal through 15 Intelligent Methods to Use Leftover Crimson Wine.