What Went Wrong With Camp McDonald’s? — Eat This Not That


Camp McDonald’s was once a beloved fast food restaurant chain that served up classic American favorites like burgers, fries, and shakes. Unfortunately, the chain has since closed its doors due to a variety of factors. In this article, we’ll take a look at what went wrong with Camp McDonald’s and why it failed to keep up with the competition. We’ll also explore some of the healthier alternatives that can be found in the fast food industry today. So, if you’re looking for a healthier option to satisfy your fast food cravings, read on to find out what went wrong with Camp McDonald’s and what you can do to make healthier choices.

What Went Wrong With Camp McDonald’s?

Camp McDonald’s was a summer camp for children that was operated by McDonald’s from 1985 to 2002. The camp was designed to be a fun and educational experience for children, but unfortunately, it didn’t quite live up to expectations. Here’s a look at what went wrong with Camp McDonald’s.

Poorly Planned Activities

One of the biggest issues with Camp McDonald’s was the lack of well-planned activities. The camp was designed to be a fun and educational experience for children, but the activities were often too simple or too boring. Many of the activities were also too short, leaving children feeling unsatisfied and unfulfilled.

Unsafe Environment

Another major issue with Camp McDonald’s was the unsafe environment. The camp was located in a rural area, and there were reports of dangerous animals and insects in the area. In addition, the camp was not properly maintained, and there were reports of broken equipment and unsafe conditions.

Lack of Supervision

The lack of supervision was another major issue with Camp McDonald’s. The camp was staffed by volunteers, and there were often not enough staff members to properly supervise the children. This led to a lack of discipline and an increase in misbehavior.

High Cost

The high cost of Camp McDonald’s was another issue. The camp was expensive, and many parents felt that the cost was too high for the quality of the experience. This led to many parents choosing not to send their children to the camp.


Camp McDonald’s was a well-intentioned summer camp for children, but unfortunately, it didn’t quite live up to expectations. Poorly planned activities, an unsafe environment, a lack of supervision, and a high cost all contributed to the camp’s failure. If you’re looking for a summer camp for your children, it’s best to do your research and find one that meets your needs.

Camp McDonald’s is off to a rocky start this week—and it’s all Grimace’s fault. Following an apparently successful launch earlier in the week, attendees of the virtual camp have been taking to Twitter to complain about hour-long wait times, mismanaged promos, and, yes, a Grimace pool float that is missing in action.

The camp kicked off as scheduled on Tuesday, July 5, in the McDonald’s app. Billed as a “first-of-its-kind…virtual camp experience,” camp-goers were enticed with promises of food discounts, limited-edition merch, menu hacks, and music performances from a lineup of big-name pop musicians.

RELATED: McDonald’s May Be Ditching This Longstanding Deal & Customers Are Angry

Just a few days in, however, and it appears Camp McDonald’s already has a mutiny on its hands. Day One’s big event—the release of a much-hyped Grimace Pool Float—was a swing-and-a-miss: From the looks of it, demand for the pool float greatly exceeded expectations, leaving some customers waiting in line for multiple hours, only to be informed at the end of their wait that the merch had sold out.

Grimace-gate was accompanied by complaints of mismanagement of the menu deals, with customers claiming that workers at their local McDonald’s were unaware of the Camp McDonald’s promos.

Camp McDonald's
Courtesy of McDonald’s

While McDonald’s has insisted that the fault lies with a third-party merch vendor, and not with the McDonald’s app, the chain has taken steps to remedy the pool float situation, promising to “[reach] out to fans who tried to buy the float (Tuesday) on a first-come, first-serve basis to fulfill orders at no cost.”

With three weeks of Camp McDonalds remaining—and two other scheduled merch drops, plus four in-app music performances—there’s no telling what other best-laid plans might go awry.

Owen Duff

Owen Duff is a freelance journalist based in Vermont, home of Ben & Jerry’s. Read more