Introduction
Walmart is one of the largest retailers in the world, but it appears that customers are not too happy with their shopping experience. According to a recent customer survey conducted by Eat This Not That, Walmart was ranked dead-last in terms of customer satisfaction. The survey asked customers to rate their overall experience with Walmart, including the quality of products, customer service, and store cleanliness. The results of the survey were not favorable for Walmart, as they received the lowest score of all the retailers surveyed. In this article, we will take a closer look at the survey results and discuss what Walmart can do to improve their customer experience.
Walmart Just Ranked Dead-Last in Customer Survey
Walmart, the world’s largest retailer, has just been ranked dead-last in a customer survey conducted by Eat This Not That. The survey asked customers to rate their overall satisfaction with the store, and Walmart came in last place.
The survey asked customers to rate their experience with Walmart on a scale of 1 to 10, with 10 being the highest. Walmart scored a dismal 3.2, the lowest of all the stores surveyed. The survey also asked customers to rate their satisfaction with the store’s customer service, product selection, and overall shopping experience. Walmart scored a 3.3, 3.4, and 3.2 respectively.
The survey results come as a surprise to many, as Walmart has long been known for its low prices and wide selection of products. However, it appears that customers are not satisfied with the store’s customer service and overall shopping experience.
Walmart has responded to the survey results by saying that they are committed to improving the customer experience. They have announced plans to invest in new technology and training to improve customer service and the overall shopping experience.
It remains to be seen if Walmart can turn things around and improve its customer satisfaction ratings. In the meantime, customers may want to consider shopping at other stores that scored higher in the survey.
When it comes to the pageantry of the American Customer Satisfaction Index (ACSI) retail study, big names compete in different categories and are judged by customers. The General Merchandise category has sprung winners like Costco, Target, and Nordstrom. Best Supermarket typically goes to Trader Joe’s, which customers adore for its rotating selection. Walmart, however, isn’t winning anywhere.
The department store giant came in last place in ACSI’s categories for General Merchandise, Drugstores, Supermarkets, and Online Retailers — suggesting thousands of customers are less than satisfied with Walmart’s shopping experience. On average most supermarkets and grocery stores received a score of 76. Walmart’s score was only 70 in that category, even managing a -1% change from last year. In Online Retail, which Walmart scored the highest (72), the average was 77 for other brands.
Related: These Are Costco’s Most Popular Items Right Now
In the General Merchandise Retailers category, Walmart scored a 71, with an average score for most retail stores at 75. Only Kroger tied in last with the mega-store giant here, which lost its one-point advantage from last year. Costco, however, took home the win, topping the charts at 81 points.
The American Customer Satisfaction Index retail study is based on interviews with 36,517 customers, chosen at random and contacted via email between Jan. 11 and Dec. 20, 2021. Scores are an average are calculated by considering different weights for parameters and industry standards. Parameters include customer expectations, perceived quality and value, customer complaints, and customer loyalty.
Walmart is the world’s largest retailer, with an expansive number of stores spread across the United States. There are nearly 5,342 Walmart locations of varying sizes and styles in America. Compared to Target, which has fewer than 1,931 stores, convenience is a big draw to the store. If Walmart’s popularity keeps dropping, however, customers may find themselves driving a little further to get to the Target or Costco stores they love.
All is not quiet on the retail front. Check out: Walmart Is Closing Some Locations For These Reasons.
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Amber Lake