This Struggling Burger Chain Just Announced a Bounce-Back Plan With 50 New Locations Nationwide — Eat This Not That

By Ghuman


Eat This Not That is excited to report that a struggling burger chain has just announced a bounce-back plan with 50 new locations nationwide. This is great news for burger lovers everywhere, as the chain has been struggling for some time and is now looking to make a comeback. The new locations will offer a variety of delicious burgers, sandwiches, and sides, as well as a selection of craft beers and cocktails. The chain is also looking to expand its menu to include healthier options, such as salads and veggie burgers. With the addition of these new locations, the chain is sure to become a favorite among burger lovers everywhere.

This Struggling Burger Chain Just Announced a Bounce-Back Plan With 50 New Locations Nationwide

It’s been a tough year for many businesses, and the restaurant industry has been hit particularly hard. But one burger chain is determined to make a comeback, and they’ve just announced a plan to open 50 new locations nationwide.

The chain in question is Eat This Not That, a fast-casual burger joint that has been struggling to stay afloat in the wake of the pandemic. But now, they’re ready to make a comeback with a plan to open 50 new locations in the coming months.

The new locations will be spread out across the country, with the majority of them located in the Midwest and Southeast. The chain is also planning to open a few locations in the Northeast and West Coast, as well.

The new locations will feature a revamped menu, with a focus on healthier options and plant-based alternatives. The chain is also planning to introduce a loyalty program, which will reward customers for their loyalty with discounts and other perks.

It’s an ambitious plan, but one that could pay off for Eat This Not That. If the chain can successfully open 50 new locations and attract new customers, it could be the start of a major comeback for the struggling burger chain.

Restaurants have been hit hard during the pandemic, and many New York City restaurants in particular experienced a huge drop in business due to lockdown. However, one famous burger joint that’s adored in New York has planned out an exciting way to thrive: Keep growing outside New York.

Continue reading to learn about the big plans for Shake Shack—and, check out This Local Fast Food Chain Is Opening Up Inside Walmart.


Famed chef Danny Meyer started Shake Shack in 2001 as a relatively humble operation in Madison Square Park. The brand quickly built a following, with New Yorkers and visitors seeking out the open-air restaurant stand as a reliable spot for burgers and fries.

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Within the following decade, Shake Shack had opened several locations around New York City as well as in Miami for its first venture outside of NYC.

Today, the Shake Shack website suggests it has over 300 locations in 16 U.S. states, as well as Mexico, Europe, the Middle East, and Asia.

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Friday, Restaurant Dive reported that the chain, which is now publicly owned, saw its share of struggle due to the pandemic, saying: “[…T]he chain was dealing with quarterly double-digit same-store sales declines. During Q3 2020, the company’s same-store sales declined 17.1%, with particularly steep falls in urban areas like New York City, where same-store sales declined by 43%.”

Another bit of Shake Shack pandemic drama occurred when, as NBC News reported, the company accepted millions of dollars in government aid through the Paycheck Protection Program—a move that garnered public criticism for taking money away from small, independently owned businesses.

Subsequently, Shake Shack leaders returned the money, according to NPR.

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Restaurant Dive reported that this week on a quarterly sales call, Shake Shack’s executives announced plans for its “largest expansion to date,” aiming to open 45 to 50 new restaurants around the U.S. in 2022.

It’s said suburban locations will be the “prime focus” for half of these locations, naming Kansas City, Minneapolis, Orlando, and Detroit in specific as cities that will see more of the Shack.

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The report also mentions that Shake Shack will introduce new formats at some of these upcoming locations. Roughly 10 of the new spots will offer drive-thru service, while another 10 host a drive-up window or the classic Shake Shack walk-up format. Some of the new Shake Shack openings will also appear inside shopping centers.

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