Introduction
This old-school restaurant chain is making a big change to its menu in order to attract younger customers. Eat This Not That is here to tell you all about it! We’ll take a look at the new menu items, how they compare to the old favorites, and what this means for the future of the restaurant chain. So, if you’re looking for a new spot to grab a bite, this is definitely one to keep an eye on.
This Old-School Restaurant Chain Is Overhauling Its Menu To Attract Younger Customers — Eat This Not That
It’s no secret that the restaurant industry is constantly changing. As tastes and trends evolve, restaurants must adapt to stay relevant. One old-school restaurant chain is doing just that by overhauling its menu to attract younger customers.
The restaurant chain in question is Bob’s Burgers, a classic American diner that has been around since the 1950s. Bob’s Burgers is known for its classic burgers, fries, and shakes, but the chain is now introducing a new menu that includes healthier options and more modern flavors.
The new menu includes items such as veggie burgers, quinoa bowls, and salads. There are also new flavors such as spicy buffalo and teriyaki. Bob’s Burgers is also introducing a new line of milkshakes, which are made with real ice cream and come in flavors like salted caramel and peanut butter cup.
Bob’s Burgers is hoping that the new menu will attract younger customers who are looking for healthier options and more modern flavors. The chain is also hoping that the new menu will help them compete with other fast-food restaurants that are targeting the same demographic.
So if you’re looking for a classic American diner experience with a modern twist, Bob’s Burgers is the place to go. With its new menu, Bob’s Burgers is sure to be a hit with younger customers looking for healthier options and more modern flavors.
One of America’s most old-fashioned roadside chains has set its sights on drawing in a younger generation of customers and those that are better spenders. That’s not to say the Southern-themed restaurant will be forgetting about its loyal clientele—but a new menu will feature items geared toward enticing a broader demographic.
Cracker Barrel recently made major changes to its popular all-day breakfast menu. The new Build Your Own Homestyle Breakfast now features more variety, including a plant-based Impossible Sausage and a Stuffed Cheesecake Pancake, served with strawberry syrup.
The expanded Homestyle Breakfast also allows guests to upgrade to premium meat, like the new Spicy Chicken Sausage, Grilled Chicken Tenders, Fried Sunday Homestyle Chicken, and Steak (Country-Fried, Hamburger, or Sirloin). In addition, it now offers premium sides like Seasonal Fruit, Hashbrown Casserole Tots, Two Buttermilk Pancakes, or Loaded Hashbrown Casserole.
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If trendy pancakes and plant-based options aren’t enough to get a younger crowd through the door, the Southern chain is also betting on its alcohol menu, which it began serving during the pandemic to capture a returning brunch crowd.
The chain is adding buzzy drinks to its cocktail lineup, like a Rocket Pop Mimosa, which is a classic Strawberry Mimosa topped with a Rocket Popsicle and a Jack Daniel’s Country Cocktails Lynchburg Lemonade.
The non-alcoholic beverages are getting a facelift as well. Cracker Barrel is serving a Watermelon Lemonade for a limited time and will be launching new seasonal hot drinks, like lattes and hot chocolates.
As its final endeavor at becoming your new hip brunch spot, Cracker Barrel has been growing its selection of sharable all-day sides. Biscuit Beignets, which come with butter pecan sauce, can be added on to as side orders or shared as an appetizer all day during breakfast, lunch, and dinner.
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Since 2016, Cracker Barrel has been pushing to attract millennials, an effort that has been largely successful. About a third of Cracker Barrel’s guests are now between the ages of 25 and 44, according to senior vice president and chief marketing officer Jennifer Tate. The company plans to continue to grow that market by expanding its digital offerings, mobile payments, and loyalty program.
Amber Lake