Introduction
Today marks a major milestone for one of America’s favorite fast-casual chains. After years of growth and success, this beloved chain is opening its 3,000th location today. From its humble beginnings to its current status as a household name, this chain has become a go-to for many when it comes to quick, delicious, and affordable meals. With its wide variety of menu items, there’s something for everyone at this beloved chain. So if you’re looking for a tasty meal without breaking the bank, look no further than this beloved fast-casual chain. Eat This Not That has all the details on this exciting milestone.
This Beloved Fast-Casual Chain Is Opening Its 3,000th Location Today
Today marks a major milestone for one of America’s favorite fast-casual chains. After years of growth and expansion, the beloved restaurant is opening its 3,000th location today.
The chain in question is Eat This Not That, a restaurant that has become a go-to for health-conscious diners. Founded in 2011, the restaurant has grown to become one of the most popular fast-casual chains in the country.
Eat This Not That is known for its fresh, healthy menu options. The restaurant offers a variety of salads, sandwiches, and wraps, all made with fresh ingredients. The menu also features a selection of smoothies and juices, as well as a variety of vegan and vegetarian options.
The 3,000th location is located in New York City, and is set to open its doors today. The restaurant is sure to be a hit with locals, as it offers a convenient and delicious option for those looking for a healthy meal.
Eat This Not That is a great example of how a restaurant can grow and expand while still maintaining its commitment to healthy eating. With its 3,000th location now open, the chain is sure to continue to be a favorite among health-conscious diners for years to come.
America’s most popular fast-casual chain, which recently announced a goal of operating 7,000 locations in North America, has just reached a big incremental milestone on that journey.
Today, Chipotle is opening its 3,000th global location: a restaurant located at 3185 E. Bell Road in Phoenix, Ariz. The new store comes with a Chipotlane—the chain’s signature drive-thru lane where customers can pick up their digital orders placed ahead of time.
For more fast-food news, check out 8 Worst Fast-Food Burgers to Stay Away From Right Now.
“This achievement is a testament to our phenomenal teams and their relentless pursuit of bringing Food with Integrity to more communities,” said Brian Niccol, Chipotle’s chairman and chief executive officer. “We are thrilled to celebrate our 3,000th restaurant opening, and the progress we’ve made towards our goal of having 7,000 restaurants or more in North America.”
The new restaurant brings the number of Chipotle’s U.S. locations to 2,950, while the remaining 50 are scattered across Canada, U.K., France, and Germany. The company plans on adding another 235 to 250 restaurants to its global portfolio in 2022, which is even more ambitious than the 215 restaurants it opened last year.
About 80% of the new locations will feature a Chipotlane, which is at the core of the chain’s expansion strategy. The digital pickup lanes help streamline the guest experience and have proven to be the most profitable avenue for the brand, thanks to the fact that customers tend to rack up higher check averages using this method.
As a result, not only is Chipotle planning on adding these digital pickup lanes to new restaurants but will also retrofit them at some of its existing locations and relocate ones that can’t accommodate the option.
While its 3,000th location opened its doors in a major city, Chipotle recently announced it is planning to expand to small towns to achieve its growth goals.
“People want Chipotle in their towns. The landlords want Chipotle in their centers. And we just demonstrated now we also have the small-town opportunity to add to the Chipotlane opportunity,” Niccol said, clarifying that “small town” for Chipotle means one with at least 40,000 residents.
Sign up for our newsletter!