Introduction
A new lawsuit is claiming that Strawberry Pop-Tarts are deceiving customers with false advertising. The lawsuit, filed in California, alleges that the popular breakfast treat is not made with real strawberries, despite the packaging and marketing materials suggesting otherwise. The lawsuit claims that the Pop-Tarts contain artificial flavors and colors, and that the product is not made with real strawberries. The lawsuit is seeking class-action status and is asking for damages and restitution for customers who have been misled by the product’s packaging and marketing materials. If successful, this lawsuit could have far-reaching implications for the food industry and could lead to stricter regulations on food labeling and advertising.
Strawberry Pop-Tarts Are Deceiving Customers, New Lawsuit Claims
A new lawsuit is claiming that Kellogg’s Strawberry Pop-Tarts are deceiving customers with their packaging. The lawsuit, filed in the U.S. District Court for the Northern District of California, alleges that the packaging of the popular breakfast treat is misleading customers into believing that the product contains more strawberry filling than it actually does.
The lawsuit claims that the Pop-Tarts packaging features a large image of a strawberry on the front, along with the words “Strawberry” and “Filled with Real Fruit.” However, the lawsuit alleges that the product actually contains only a small amount of strawberry filling, and that the majority of the filling is made up of other ingredients such as corn syrup, sugar, and artificial flavors.
The lawsuit is seeking class-action status, and is asking for damages and an injunction to stop Kellogg’s from continuing to use the allegedly deceptive packaging. The lawsuit also seeks to have Kellogg’s issue a corrective advertising campaign to inform customers of the true contents of the product.
Kellogg’s has not yet responded to the lawsuit, but the company has previously stated that its products are accurately labeled and meet all applicable regulations.
If you’re looking for a healthier breakfast option, you may want to consider other alternatives. There are plenty of delicious and nutritious breakfast options available, such as oatmeal, yogurt, and fresh fruit.
Kellogg’s, the maker of the iconic pop-tarts, is facing a class-action lawsuit over the contents of its strawberry-flavored snacks. According to USA Today, the company is being accused of misleading customers about what exactly goes into the filling of Strawberry Pop-Tarts, which contain mostly fruits other than strawberries.
Anita Harris, who filed the lawsuit in the Southern District of Illinois in August, claims that by promoting strawberries as a primary ingredient in the name of the product and accompanying marketing materials, the company is creating an impression among consumers that there is “a greater relative and absolute amount of strawberries” in the product than is true. She claims that had she known the truth, she wouldn’t have purchased the pop-tarts.
RELATED: Customers Are Suing Chick-fil-A Over These “Deceptive” Upcharges
The ingredient list on the back of the Strawberry Pop-Tarts box states that there is “2% or less” of apples, pears, and strawberries in the product, which is less than one might assume when buying something strawberry-flavored. Additionally, Harris claims that the snack cannot “provide a true strawberry taste” since it is “overwhelmed by significant amounts of pears and apples,” which are inferior to strawberries when it comes to health benefits. The company, she says, enhances the perception of the strawberry flavor with red food coloring.
In her lawsuit, Harris compares Kellogg’s pop-tarts to similar toaster pastry products from Walmart’s and Dollar Tree’s in-house labels. She claims that while those products use similar ingredients, they label the product as “Naturally and Artificially Flavored,” which is more forthcoming.
According to TMZ, New York consumer Elizabeth Russet has recently filed a lawsuit with nearly identical claims against the company. She is seeking damages in the amount of $5 million and wants to see the Strawberry Pop-Tarts labeled more accurately.
For more, check out:
And don’t forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.